Valasys

JUNE 12, 2019

Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in. The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The paid campaigns are beneficial provided the prospects click on Call-To-Action (CTA) buttons or perform a certain expected set of actions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

ViewPoint

JUNE 28, 2018

Generally speaking companies define their market too broadly, resulting in wasted time and effort applied to too many prospects. Knowing the difference lets us engage the “real” leads in a meaningful and far more efficient way. Technology solutions push more, poor quality, leads to sales faster and more efficiently than ever.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. 10 Advantages of Appointment Setting : 1.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

DECEMBER 4, 2019

Nevertheless, cold calling has always been an indispensable element of prospecting. Amidst all the what-ifs & substitutes being looked for cold calling, the ground reality is that cold calling has thrived & still remains a major revenue initiator & prospecting tool for Fortune 500 companies, as well as the start-ups.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 9, 2020

The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 19, 2019

Moreover, 80% of the B2B leads generated on social media come through LinkedIn & 50% of the website traffic originating from social media comes through LinkedIn ( Source: Sophisticated Marketer’s Guide to LinkedIn). Leads Generated : It is the number of prospective customers that are acquired via LinkedIn advertising campaigns.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 25, 2020

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. Behaviorally Analyze Your Prospects. Optimized Return on Investment.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 12, 2019

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. They create targeted material which in conjunction with the areas of interest the prospects. Targeted campaigns are run to convert VIP prospects. ABM should be a way of life for corporate houses.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 14, 2019

Brands in the recovery phase of “omnichannel reputation management” are the ones that have probably been hit through bad reviews & need to substantiate some serious self-promotion & good marketing to win over the trust of their prospects & customers & undo the damage being done.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . It helps in understanding the market & the languages with which the prospects are resonating with.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. Sharing pieces of content on LinkedIn daily, keeps the prospects in a loop, as well as keeps them intrigued.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 26, 2019

Also, the number of views on the videos is directly co-related with the engagement of the prospects. If the video isn’t interesting enough, the prospects might pre-maturely terminate the view or might watch the video at an accelerated pace.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 27, 2019

Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. prospects first want to know why businesses do what they do, that is your core idea or value that inspires their causes.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Lead generation, lead management and lead nurturing. Well, you have to generate leads before you can manage and nurture them.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. For example, topics selected for content creation should be of high-value to the customers, prospects & community. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 6, 2019

Twitter helps in generating targeted leads, indulging relevant & targeted audiences with the ad campaigns or an important piece of information in no time, nurturing leads by providing tailored answers to the questions of prospective customers in no time & often by the industry experts & in generating instant conversions.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 22, 2019

Local SEO helps businesses promote their products and services to local prospects & customers. Oftentimes, prospects who perform a local search have a greater intent to buy. According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 30, 2019

This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects. They can also call on +971 4 360 2800 or an email at partnership@iqpc.ae for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

ViewPoint

AUGUST 2, 2017

Over and over we find that clients and prospects want to do aspirational prospecting (prospecting into larger deals than historically have been targeted and won) or prospect too broadly. Far as I know they still are sending “raw” leads, and they are still being ignored. Cost per Lead (based on $61.50/hour

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. The frequency distribution of an ad is the total number of impressions generated divided by the total reach of the ad.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

Marketo, in combination with Salesforce CRM, gives me a fact-based relationship to review pipeline and lead generation status with my SVP of Sales, which takes the heat out of the traditional sales vs. marketing debates. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

SEPTEMBER 25, 2019

The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. 3) Increases the Volume of the Target Personas: One of the most important benefits of content syndication is that it can easily double or triple the size of your targeted prospects.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. Prospects no longer come to sales with limited information. One way our marketing team helps sales reps generate more revenue is through education,” says Michael Maynes of CIENCE.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. As the buyer-persona for B2B marketing endeavors have evolved, so have their researching habits, and vice-versa.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Reaching the right people by leveraging data is bound to result in an increase in lead quality. 5 Ways data analysis boosts B2B ROI. Improved marketing segmentation. Social media analytics.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40