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Trade Press Services Newsletter
SEPTEMBER 7, 2022
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.
Champion Communications
JULY 24, 2023
Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.
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SmartBug Media
JULY 4, 2023
One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives.
B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.
SmartBug Media
JULY 28, 2021
Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.
Zoominfo
MAY 23, 2019
On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. But, how do you generate the data you need to make a compelling pitch? Continue reading to learn how you can kick-start your data-driven PR strategy. Simple enough, right?
KoMarketing Associates
NOVEMBER 8, 2018
We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. If newsworthy, publishing a press release about the award or milestone. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.
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