13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns. In this post, we will discuss: A reliable lead generation marketing definition. What comprises a good lead generation and PR campaign.

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Lead generation is the goal of every brand. Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? And PR plants seeds for nurturing.

PR 238

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. With guidance from my counselor, I switched to the Journalism school and began studying advertising and PR. Related resources: How to Use LinkedIn to Generate Leads.

How the Halo Effect Drives Lead Generation

B2B Lead Generation

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.”

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. were cited by respondents more frequently than even lead generation challenges.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page. The Relationship Between Lead Gen and B2B Content Marketing. Your content is what starts your lead generation ball rolling.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Lead nurturing, that is.

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics.

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

Learn How to Maximize Lead Generation

Reachforce

And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? What are the best performing lead sources currently? (eg

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics. 9 Lead Generation Metrics You Need to Track.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Marketing becoming more about sales than PR?

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Whatever your goals -- whether it's B2B lead generation , brand awareness, or more website visitors -- Instagram can help you to reach them.

PR 279

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. PR Strategy

PR 235

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. Testing is important if you want to improve your lead gen results.

Rules 169

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. So how exactly does PR support SEO efforts?

PR 271

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

It's no wonder that visuals are one of the fastest growing PR trends in recent years! Visuals are intrinsically linked with human emotions.Tapping into those emotions is a key part of public relations, and an excellent way to boost such PR metrics as engagement and lead generation.

Earned media helps B2B lead generation take off

Champion Communications

It’s clearly not a B2B tech brand or in the business of B2B lead generation but its use of inbound marketing is a case study in how to leverage value from earned media, digital PR and content marketing for all types of businesses.

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. Testing is important if you want to improve your lead gen results.

Rules 130

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads. The Lead Generation Opportunity Gap.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. 10 Press Release Best Practices That Will Skyrocket Your PR. Despite being the whipping boy of PR, press releases done right are effective. B2B PR Tips and Trends

PR 183

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

PR 181

B2B Lead Generation Blog: Targeting Your B2B Lead Generation

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: Lead Generation Execution

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. B2B Lead Generation: How to Create Buyer Personas in One Afternoon. Use such programs as Google Analytics or AirPR to measure your PR efforts.

PR 186

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. *

PR 181

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do you qualify leads before sending them to your sales team?

Paper 164

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Lead Nurturing.

B2B Lead Generation Blog: Lead Generation for the Complex Sale

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Whats your definition of lead generation?

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations.

PR 151

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 MarketingSherpas posted their B-to-B Lead Generation Summit Notes.

B2B Lead Generation Blog: Optimizing Lead Generation - Whats the Payback?

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 percent higher Conversion rate from leads to first calls is 16.5

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Marketing to sales: “We get the leads, you get the sales.”

10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

PR 171

B2B Lead Generation Blog: Personal lead generation tools

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0