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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 87
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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 87
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26 A/B Testing Examples to Inspire Your Next Test

Convert

So, whether the elements and solutions come from the DTC or B2B industry, or were used in a PPC campaign or email newsletter, if you track the uplifts and results, you’ll be able to see patterns. The landing page that was designed for the PPC campaign converted 73% better than the website homepage. A/B Testing PPC Examples.