markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

Launch Marketing

FEBRUARY 28, 2024

Consistent branding across marketing channels and platforms can increase not only lead generation but also revenue by up to 23%. As people increase their usage of social media, videos, podcasts and more, they are constantly looking for fresh, engaging content. Here are a few examples: Segment by product interests.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In the upstream, you need customer insights, competitive intelligence, data to support creating segmentation, personas and customer journey models.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

B2B Digital Marketer

SEPTEMBER 14, 2023

Unlocking the Hidden Potential of Nurturing Leads for Success Introduction In this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Tune in to gain valuable insights on improving your prospect experience and boosting your lead generation efforts.

Telemarketing 52

Telemarketing Account Based Marketing Marketing Prospects Segmentation 52

Unbounce

NOVEMBER 21, 2021

You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. On the free plan, you can send up to 300 emails per day.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

NetLine

JULY 16, 2020

NetLine’s SVP of Audience, Product, and Marketing, David Fortino was recently invited onto Sweet Fish’s B2B Growth Podcast to talk about some of the most fascinating insights from The 2020 State of B2B Content Consumption and Demand Report for Marketers. . You can listen to the show here or on Apple Podcasts .

Distribution 52

Distribution B2B Content Account Based Marketing 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SocialPilot

JANUARY 26, 2024

Since you’re an AI fanatic, we are offering you 500 Free Credits to generate awesome content on the AI Assistant of SocialPilot. Sign up to Claim Offer AI Prompts for Lead Generation When it comes to lead generation , a lead generator is responsible for attracting and converting strangers into prospects interested in your products/services.

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Quick Takeaways: Identify your customer segments. If you’re like most brands, you’ll find some commonalities among a few segments. Look at the challenges that face each of your target customer segments.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Marketing Insider Group

OCTOBER 20, 2020

Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Source: ON24.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. Why not expand your surveys to find out what their personal passions are and then start to segment your clients and prospects into their like-minded interests? Listen to the full podcast episode here to learn more.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. F- Funnel Optimization. H- Headline. Q- Qualification. U- Usability.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Outgrow

MAY 16, 2023

We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! Thanks for joining us, Alex.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. Paid is often targeted at direct lead generation. Lead Generation and Nurturing: Implementing effective lead generation strategies and nurturing those leads through targeted campaigns are crucial for converting prospects into customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

OCTOBER 22, 2021

At its most basic level, business development involves prospecting and lead generation. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. The confusion is understandable — both involve growing your business. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Sharpspring

AUGUST 3, 2021

If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future. Text Optimizer.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

markempa

JANUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

NOVEMBER 16, 2007

If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." " Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Should you start a podcast to generate leads?

Lead Nurturing 120

Lead Nurturing Advertising Mediums Distribution Education 120

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Rev

MARCH 22, 2023

Resources for learning more about RevOps through online certification programs, podcasts and professional communities. Marketing Operations (MOps) teams focus primarily on marketing activities such as lead generation, demand generation , content creation and developing deep insights into a company’s ideal buyer.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Vidyard

FEBRUARY 25, 2016

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. — This podcast was created and published by TechnologyAdvice, an Inc.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

B2B Digital Marketer

DECEMBER 7, 2023

How to Maximize Lead Value by Optimizing CPCL Strategies Conduct Market Analysis and Define Target Audience Understand and segment your target audience for effective lead targeting. Set Clear Objectives for Lead Value Maximization Establish measurable goals for lead generation aligned with business growth strategies.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

The Marketing Blender

APRIL 17, 2024

Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. What about the segment of your market that does know who you are but doesn’t yet have the budget to make a purchase? Want more insights from the experts in our B2B industrial marketing firm?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

BenchmarkONE

AUGUST 18, 2021

Creating this relationship is crucial for any business – and lead generation is an essential part of this process. Using the terms ‘lead’ and ‘prospect’ interchangeably defeats their purpose. They typically fit your ideal target audience and buyer personas , and they’re lower in the sales funnel than leads. The purpose?

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Outgrow

DECEMBER 3, 2021

By using email list segmentation, you can filter your email list and customize your messages according to the specific target audiences. . You can segment your leads on the basis of various factors such as geography, customer preferences, etc. . Webinar/Podcast Email Template. Personalized Marketing. Did you know?

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

The Marketing Blender

MARCH 15, 2021

Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Sending generic emails is fine for those who are just starting out, but you need to segment your list into targeted groups and tailor their messages to be successful.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Webbiquity

MARCH 21, 2019

But some challenges are common across segments. When she’s not geeking out over email marketing, she enjoys binge-listening to podcasts, catching up on the latest tech news, and constantly rearranging her living room. B2B companies face some challenges that are unique to their industry, size, target customer, and product.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Optinmonster

DECEMBER 28, 2023

Co-Host a Webinar or Podcast Series 2. Co-Host a Webinar or Podcast Series Share expertise in a joint webinar or workshop, providing value to both customer bases. Create a lead generation campaign that advertises your partner’s discounts and deals upon conversion. Plus, it offers a free 3-month trial.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252