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How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. The benefits of user-generated videos are clear, but that doesn’t mean marketers should throw out branded content. Be sure to always ask users for permission before reposting their videos.

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Tips for Co-Creating Content as An Affiliate Creator

Anyword

But when co-creating content hits the sweet spot, it can be wildly successful. ‘ For example, if you want to increase your email list size, but the company has no intention of creating content related to lead generation, then it might not be a good partnership. It’s a tricky collaboration to get right. How successful?,’

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. Social care data can help with triggering recalls, informing press releases, and understanding if the brand has “permission” to lean in on an inevitable controversy—or should stay far away.

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What We Learned by Analyzing Over 4 Million First-Party Content Downloads

NetLine

4 million unique, fully-permissioned downloads generate a whole lotta data. . What we believe B2B businesses and content marketers, specifically, can learn is that no matter how large or small your target audience, there is a sweet spot that you can occupy if you pay attention to the story the data wants to tell. .

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How Content Personalization Is Impacting B2B Content Marketing

Atomic Reach

This theory relates to lead generation activities and calls-to-action (CTAs). For example, with customer permission, you might use geographic data to tailor your email marketing messages, or you could change your landing page based on their experience in your respective industry. So, the customization of content works.

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What You Can Do Today To Get Your Data Ready For ABM

Engagio

You can set Salesforce profile permissions to only show Engagio to certain people (for example, your AEs in the ABM Pilot). This free report can provide insight into the accuracy and completeness of your contact data and generate a Data Quality Score, enabling marketers to understand where information gaps and trouble spots exist.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • 79 percent don’t score leads. •