Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40

CMO Work Management P2P Peer-to-peer 40

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Leverage lead generation solutions that allow a holistic, real-time 360° view of your campaign effectiveness. What’s common to all of these is the fact that marketing is done Brain to Brain.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Adobe Experience Cloud Blog

APRIL 21, 2014

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. For example, a channel that generates a lot of poor-quality leads may compare unfavorably in total campaign value to a smaller channel with whale-sized leads. Revenue per sales person.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

LEADership

SEPTEMBER 15, 2015

A big part of lead generation is getting mindshare. The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40