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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

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Navigating Consent: Opted-In Leads vs. Non Opted-In Data 

PureB2B

An "opted-in lead" and a "non-opted-in data record" refer to two different categories of contacts in marketing and communications.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” In the face of this shift, B2B leaders have moved on from being “forced into” the adoption of digital practices as a reaction to a general acceptance of them as the new way of doing things. Significantly edited from the original.

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. Options for letting Web visitors opt out of cookie tracking.

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How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Use Question Stickers as opt-in forms in your stories. Use Question Stickers as opt-in forms in your stories. Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. And the occasional dog photo. You probably know that Bit.ly

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

The challenge for marketers is that forms are still essential to lead generation and sales. You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The internet triggered a revolution in most fields, and marketing is no exception. Do you have relevant social proof?

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