Ideas to Increase Email Campaign Open Rates

Reachforce

More email recipients presumably meant more online lead generation. This lead to companies buying email contact lists and sending campaigns to people who never agreed to receive those campaigns.

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This increases your email response rate and ultimately helps generate more leads.

How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

Positively Influencing Email Open Rates

Cody Ward

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions. Below are 5 tips for increasing your open rates in emails: Clean your list up front.

A Guide to Email Subject Line Creation to Optimize Open Rate

NuSpark

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. To market sales effectively, it is a must that you have leads which are qualified. It is all about pulling the leads down and making sales.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. In the context of B2B marketing, email plays a central role in generating and nurturing leads. Compared to other marketing tools email marketing has a wide reach and can help you isolate and nurture leads if you do it right.

B2B Lead Generation: 26 Strategies For 2019

Albacross

If your goal is to get your lead to sign up for a free account, then focus on that, and don’t tell your lead to do anything else like…. Single CTA = clarity and focus, leading to more conversions. Multiple CTAs = distraction, leading to less conversions. Facebook Lead Ads.

How Content Accelerates Lead Generation

Brandpoint

The day after that, open rate. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. Content’s role in lead generation.

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions. For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. These tools will provide you with information about where users are spending time, where leads are being converted, and which features are working. cSs Blog Lead Generation

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads. The Lead Generation Opportunity Gap.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services.

Lead Nurturing: The Final Phase of Lead Generation

Opt Intelligence

There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. All that effort to generate leads. Those leads need some extra attention to turn into customers. Immediate Lead Nurturing Follow-Up.

Mobile Marketing Automation Tricks for Lead Generation

Sharpspring

In the age of data, manually segmenting leads and marketing to them across so many platforms would take an enormous amount of time and resources. Here are some great ways you can take advantage of mobile marketing automation to increase lead capture.

5 Offers to Drive Lead Generation

Cody Ward

Many companies try to double-dip their lead generation tactics by putting up a pay wall or going straight for the sale in exchange for their content. In today’s new economy, customers expect you to try and build a relationship before they open their wallets. 5 offers that add value and drive lead generation: Live or video demonstrations. Lead Generation b2b conversion crm lead generation roi strategy

A 6-Point Email Marketing Checklist for B2B Lead Generation

LEADership

A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY.

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness. Here’s why: Open rates are tracked using a one pixel image embedded in the body of the email message.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

After all, if you send emails when people are most likely to open them, you can’t help but succeed, right? You can learn: What type of subject lines will get the best open rate with your subscribers. Email segmentation is a powerful way to improve open and click-through rates.

7 Free & Cheap Lead Generation Ideas For Marketers With No Budget

Albacross

If you’re working with a sizeable marketing budget, generating leads is pretty easy. And you’ll have plenty of leads that you can nurture and convert. You’ve probably heard that email marketing generates fantastic ROI. That’s a new lead in your system.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

7 Free & Cheap Lead Generation Ideas For Marketers With No Budget

Albacross

If you’re working with a sizeable marketing budget, generating leads is pretty easy. And you’ll have plenty of leads that you can nurture and convert. You’ve probably heard that email marketing generates fantastic ROI. That’s a new lead in your system.

Top 3 Outbound Ways to Generate More Leads

Unbound B2B

There is no doubt that inbound marketing is an efficient way for generating new leads. However, inbound marketing doesn’t reach everyone, hence companies are bound to lose potential leads by sticking to just that one type of marketing. What is Outbound Lead Generation?

How To Use Social Media To Convert More B2B Leads With Daniel Kushner

Act-On

On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. Because on social media we’re kind of opening up ourselves and being very honest with this non-corporate talk, if it’s about employees, work environments, products, releases, etc.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

Watch this brief video from a MarketingSherpa Lead Gen Summit 2013 session to hear Shelby and Daniel Burstein, Director of Editorial Content, MECLABS, discuss how the team assembled a webinar strategy to better serve prospects as well as be more useful for lead scoring.

5 Powerful Tips to Create an Amazing Call to Action

Act-On

For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results?

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5 Powerful Tips to Create an Amazing Call to Action

Act-On

For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results?

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. 5 B2B Lead Generation Stats and Facts. 4% say their lead-generation programs as not effective at all.

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Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation

One interesting takeaway for SunGard from this effort was CFOs had a much higher email open rate and website download rate when they received an email sent between 7 a.m. MarketingSherpa Lead Gen Summit 2014 Call for Speakers (Application Deadline: June 2, 2014).

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

For instance, if you have a personal blog, you may want to focus on things like website traffic, bounce rate, and time spent on your site. Conversion Rate. Your conversion rate is the percentage of your audience who convert to customers. Bounce Rate.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates.

Marketing Automation, Set It and Forget It

Cody Ward

Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. That process is generally called “lead nurturing,” which is a popular buzzword in the industry. Turn your marketing into a 24/7 sales generating machine.

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Marketing Action

Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. And second, how do you convert these visitors who do end up on your site into email leads and customers? Leads are Better.

How to Measure the Effectiveness of Inbound Campaigns

SmartBug Media

Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few.

Do You Know Where Your Leads Are Coming From?

Opt Intelligence

Leads. A quality email database of qualified leads can be hard to come by, and even harder to create at scale. That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads.

9 Simple Tips to Improve Your Lead Nurturing Campaigns

Circle Studio

Lead nurturing is about building relationships. Lead nurturing campaigns are a great way to guide your leads through each stage of the buyer journey and encourage more conversions, and to do that you must provide relevant, valuable content and meet a prospect’s needs at each stage. If you’ve already created and run lead nurturing campaigns, you know they take time to set up and require thorough planning. Lead nurturing (done right) takes a lot of planning and strategy.

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

From open rates to click-throughs, here are 3 Ways to Make Your Emails Instantly Gratifying. Lead Generation: How 64% of Marketers Starve Sales of Opportunity. In this case, the reminder comes from the B2B Lead Roundtable Blog’s contributor, Brian Carroll, when he tells us that, “80% of Marketing-generated leads end up lost, ignored or discarded.” Allow me to put it another way: 80% of your lead generation efforts are wasted.

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