PureB2B

JANUARY 28, 2020

Without the right strategy for handling MQLs, firms find it difficult to achieve return on investment (ROI) within the desired timeframe. According to Ascend2 , 40% of marketing, sales, and business professionals, admit that a lack of an effective strategy is the most challenging obstacle in lead generation success.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

Lead Qualification 135

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 135

PureB2B

JANUARY 28, 2020

Without the right strategy for handling MQLs, firms find it difficult to achieve return on investment (ROI) within the desired timeframe. According to Ascend2 , 40% of marketing, sales, and business professionals admit that a lack of an effective strategy is the most challenging obstacle in lead generation success.

Lead Ranking 62

Lead Ranking Top of Funnel Marketing Qualified Leads Relevance 62

SalesIntel

AUGUST 15, 2022

In today’s fast-paced sales race, no matter how great your product or service is, your business will find it difficult to survive without high-quality leads. Defining Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) for your company can be achieved through a collaboration between sales and marketing.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. Additionally, companies that incorporate intent data into their post-event nurturing strategies achieve a 45% increase in customer retention rates (Source: Bombora).

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

APRIL 26, 2022

In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Aberdeen

JANUARY 16, 2019

Once the automated engagement and lead generation became apparent, consumers underwent a transformation of their own: a content consumption redirect straight into the topical authority of third-party sites like Forbes or Business Insider. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40