Content Marketing Institute

JANUARY 12, 2018

In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. They create brochures, PowerPoint decks, and case studies for salespeople, generally in anticipation of participation at an industry-related trade show. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Bluetext

MAY 27, 2019

Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Each case study was tagged by type of solution and location so that searching was easy and intuitive.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Marketers can analyze keyword rankings for themselves and their competitors and can generate a list of new keywords.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

WebMarketCentral

AUGUST 1, 2007

Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. in your booth. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

OCTOBER 30, 2012

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What kinds of content drive the most leads?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. When we say “virtual conference,” we don’t just mean webinars.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Optimizing content for search engines and lead generation.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28