NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen. Analytics that track lead capture and conversions back to the content that works.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Nine Things Sales is Thankful For. Lead Management. Lead Scoring. Sales@Salesfusion.com. Marketing Platform Lead To Revenue Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Let’s assume your average sale per customer is $5,000.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? For example, a chat on lead scoring might have the hashtag #leads attached to it.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Lead management/nurturing (66%). What About Goals? Thought leadership (79%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Content Marketing Institute

JANUARY 12, 2018

PR vs. demand generation ). 56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. One can choose many goals such as: Generating more leads by increasing traffic to the website. m) Lead and customer lifecycle management. b) Assistance With Lead Nurturing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Microsite. Traffic Source.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

PureB2B

APRIL 2, 2017

You might have heard somewhere that popups are dead, but did you know that you can effectively double your website's lead conversion rate by adding popups? Popups are generally pretty intrusive so don't overdo it. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

SEPTEMBER 8, 2016

However, marketers and businesses do still use PDFs for some of their most important business assets – their sales and marketing materials. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc. The Limitations of PDFs.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

NuSpark Consulting

JULY 17, 2010

It does take work and effort to manage Marketing Automation systems, and if your company is not willing to assign the role internally, NuSpark Marketing will manage the platform and act as a conduit between your department and sales. For Sales People : You have goals and quotas to meet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

B2B purchases also generally involve multiple players who each have a stake in the final product chosen. Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

B2B purchases also generally involve multiple players who each have a stake in the final product chosen. Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The Point

JUNE 1, 2010

To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. Increase traffic, “stickiness” and repeat visits for a campaign microsite. The possibilities are endless.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Only B2B

JANUARY 24, 2018

Outbrain is one of the leading content syndication tool present in over 55 different countries. It also provides sales control, robust reporting, and quick monetization with content style formats and in-content placement. When it comes to content syndication tools, Outbrain has always topped the list.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Atomic Reach

JANUARY 9, 2019

Integrating your email marketing with other media can be great for user experience, in fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media. The email takes you through to a microsite that has your personalized data and includes easy social share buttons.

Examples 45

Examples Copywriting Microsite Newsletter 45

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Bluetext

APRIL 8, 2020

The intuitive, well-organized design drives users to their needs quickly and functions as a lead-generation tool. The B2B sales cycle is long, often requiring many interactions and engagements over time. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. And even more than that, these programs are driving sales. The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. And even more than that, these programs are driving sales. The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

LeadSquared

JULY 31, 2019

Technology has impacted everything we do, including the way we buy and sell and even go about lead generation. And any savvy marketer knows you have to change with time and create appropriate lead generation strategies. What is Lead Generation ? Lead generation is the fuel that keeps any organization going.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52