Hubspot

MAY 27, 2014

The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers.

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

markempa

MAY 2, 2008

Related posts: Tracking ROI From Web Generated Leads Improve your online lead generation measurement. Are you satisfied with your ability to track your online lead generation ROI? Here are some posts that give more suggestions on analytics. If so, what's been working for you?

Lead Generation 120

Lead Generation Analytics Generation Leads 120

LEADership

AUGUST 7, 2015

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. Join the discussion below.

Lead Generation 40

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 40

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Measures how long it takes for the site to process an interaction.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

LEADership

AUGUST 7, 2014

Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Optimize Your Landing Page.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Think relationships.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thats a fact.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Launch Marketing

JANUARY 27, 2021

Here are some to consider: Build brand awareness Lead generation Drive engagement to an asset or product Draw donations for a fundraiser. A clearly stated and measurable objective is important to being able to properly analyze the results on a frequent basis and revise your paid search campaign as needed.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

BenchmarkONE

SEPTEMBER 16, 2019

Measure Your Success. No matter where you decide to spend, measuring success is the most important piece of the exercise. If you want more leads from social media, for example, have a process for measuring how many leads you’re generating and how many of those leads buy from your business.

Marketing Budget 63

Marketing Budget Small Business Marketing Marketing Budget Creation Budget Programs 63

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales). Readers – what do you think?

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement. So with all these tools at hand, how do you most effectively track the ROI of online marketing ?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. .” Don’t Believe Me? Subscribers.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

AUGUST 14, 2013

of A/E/C firms studied were hitting this 40% lead generation threshold. Even worse, nearly 30% of A/E/C firms were not generating any online leads at all. Marketers need to think in terms of prepositioning their firms for success by mastering online marketing techniques.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Hinge Marketing

NOVEMBER 25, 2013

If you do not really have a good way to measure the impact of what you did this year, there is little incentive to fight the hard battles to defund legacy approaches or invest in something new. Figure 2 shows that the greatest growth rate is found when online leads represent 40% or more of total leads.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Anything Goes Marketing

MAY 12, 2007

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. What does this mean for marketers and online lead generation?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Hinge Marketing

NOVEMBER 30, 2016

A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. Expertise is the currency of online lead generation. Take a look at your website and measure it against the characteristics I list above. Free Educational Content. Your future is waiting.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. Expertise is the currency of online lead generation. Take a look at your website and measure it against the characteristics I list above. Free Educational Content. Your future is waiting.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 18, 2013

Second, we have added links to a host of resources to help you dig deeper into specific topics such as content marketing, online lead generation, search engine optimization, and developing high visibility experts within your firm. How can you manage the content development process? Our goal is pretty simple. Happy planning.

Planning 48

Planning Marketing Management Marketing Plans Service 48

Hinge Marketing

SEPTEMBER 2, 2015

Based on marketplace research, marketers identify and quantify the most effective messages, strategies and tactics, providing measurable results. The Hinge Research Institute’s landmark study on online marketing for professional services found a clear correlation between online lead generation and firm growth.

Advertising Agencies 48

Advertising Agencies Marketing Management Planning Marketing Analytics Tools 48

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Go Beyond SEO

AUGUST 24, 2017

Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to track phone calls.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Hubspot

AUGUST 4, 2011

When selecting a marketing agency, businesses must ask themselves, “How is this agency going to help me increase my leads , generate revenue, and achieve my goals?” These goals might be to simply rebrand a company or generate buzz and website traffic. So what is really needed to generate leads?

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Business 28

SWZD

AUGUST 5, 2019

A third example Peter shared was Live Nation , the largest entertainment and concert ticket provider in the world, who is using Actifio to virtualize their data in the cloud so you just buy and present your tickets online. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Go Beyond SEO

AUGUST 24, 2017

Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to track phone calls.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

Hubspot

APRIL 29, 2010

Our new marketing analytics tools makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually predicting and measuring an ROI from inbound marketing , I realized I needed to simplify it. Sales Goals Determine Lead Goals 3. And involves a lot of work to complete.

Traffic 28

Traffic Cold Calling Marketing Websites Trade Show 28

B2B Marketing Zone Posts

MARCH 3, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social media measurement: Sometimes a picture is worth a thousand tweets , February 22, 2010.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

SnapApp

SEPTEMBER 8, 2017

A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . Because planning and building a successful lead generation funnel comes with a lot of moving pieces.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

Hubspot

APRIL 8, 2011

The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

DECEMBER 11, 2008

For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. These effects can be difficult to measure, but are nonetheless very real. Sometimes the answer is obvious.

SEM 20

SEM CTR Paid Search Agency Press 20

Hinge Marketing

DECEMBER 24, 2014

In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

MARCH 1, 2016

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Let’s say you have some great lead generating content pieces. Measure Everything.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hubspot

AUGUST 5, 2019

While Pandora or the case study didn't disclose how they measured their favorability score, they note that the lift means that more consumers favored Pandora over other jewelers because of the ad. In 2017, HubSpot's social media team embarked on an experiment where they pivoted their video goals from lead generation to audience engagement.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

Hinge Marketing

AUGUST 25, 2015

One way might be to look at leading research on professional services marketing so you can quantify the opportunity before you. The data shows that firms that generate leads online both grow more quickly and are more profitable. Online Lead Generation and Firm Profitability. Top talent.

Marketing Websites 48

Marketing Websites Advertising Agencies Lead Scoring Lead Ranking 48