Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hinge Marketing

AUGUST 21, 2014

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Hinge Marketing

JANUARY 22, 2016

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. Before we go into how to build a successful lead generation campaign, we need to understand a few basic terms. Basic Terms of a Lead Generation Campaign.

Lead Generation 48

Lead Generation Sales Qualified Leads Campaigns Generation 48

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. And how does online marketing help your firm in the first place?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Hinge Marketing

JUNE 25, 2014

Many A/E/C firms appreciate that their website is an important marketing tool. But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? Stock content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

LEADership

AUGUST 7, 2014

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Because it works.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Hinge Marketing

JANUARY 1, 2016

You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? It is the leading marketing program for delivering greater visibility, growth, and profits. Additional Resources.

Marketing Automation Services 48

Marketing Automation Services Content Online Lead Generation Work Management 48

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Hinge Marketing

AUGUST 14, 2013

For many professional services firms, a digital marketing strategy has become an indispensible part of their marketing toolkit. But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. Digital Marketing Strategy = Higher Growth + Profitability.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Writing on the Web

FEBRUARY 21, 2011

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same.

Twitter 100

Twitter Linkedin Digg RSS 100

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. CF Search Marketing.

Advertising Agencies 71

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 71

Hubspot

APRIL 8, 2011

Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. He saw an opportunity to adapt to the future of online marketing and transform his business. Retainer based marketing services were just the solution. A Business Model Shift from Project to Retainer Selling.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Leading Results Rambings

AUGUST 16, 2013

Is it: to get leads? If we can be of help, feel free to reach out or if you want to get better educated on marketing overall, and truly figure out how the web fits into you total strategy, check out our B ite Sized Business Development learning portal. It might be prospects, press, partners, your CEO, donors or any other audience.

Marketing Websites 67

Marketing Websites Online Lead Generation Domain Press 67

Hinge Marketing

NOVEMBER 25, 2013

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. Balance offline and online efforts.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Hinge Marketing

JULY 16, 2015

So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts?

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hinge Marketing

SEPTEMBER 2, 2015

There is a certain reality around the professional services business model that, in very specific circumstances, allows for growth without much attention to marketing. Even so, there is the question in the back of some leaders’ minds around the extent to which marketing is really part of the overall growth equation.

Advertising Agencies 48

Advertising Agencies Marketing Management Planning Marketing Analytics Tools 48

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hinge Marketing

NOVEMBER 30, 2016

It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. Free Educational Content.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. We’re here to tell you about affiliate marketers. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hinge Marketing

JUNE 26, 2016

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Hinge Marketing

MARCH 16, 2015

The world of marketing is changing, and it’s happening faster than ever before. From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. As a result, marketing efforts, which were once a cost center for firms, have become a pivotal driver of organic growth.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

SEPTEMBER 7, 2016

Which leads us to…. Build website authority through strategic linking : Domain Authority and Page Authority are a pair of metrics developed by web marketing firm Moz to simulate Google’s ranking algorithm. Which ultimately leads to greater online visibility. traffic) from Google, as well. Optimize body content.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

PureB2B

JUNE 14, 2016

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can't just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Keep in mind that local marketing can be a double-edged sword.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Go Beyond SEO

MARCH 21, 2019

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Online presence is everything, and we are grateful for the recent opportunities we had to bolster ours.

Advertising Agencies 121

Advertising Agencies PPC Paid Search Agency SEO 121

PureB2B

JUNE 14, 2016

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Why Target Local?

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hubspot

OCTOBER 31, 2011

In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. The once proud advertising vehicle has become a drain on marketing budgets. The world goes online for its information now, reducing the relevancy of these 4-inch thick behemoths sitting on doorstops. The Old School Marketer.

Marketing Budget 28

Marketing Budget Ethics Lead Scoring Lead Ranking 28

Hubspot

AUGUST 17, 2011

Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Advertising Agencies Ad Agencies 28

Go Beyond SEO

MARCH 21, 2019

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Online presence is everything, and we are grateful for the recent opportunities we had to bolster ours.

Advertising Agencies 68

Advertising Agencies Paid Search Agency SEO Ad Agencies 68