Hubspot

FEBRUARY 22, 2011

By presenting different questions or types of content and seeing who responds to what, you can qualify your leads and set yourself up for warmer sales conversations. MarketingSherpa found that segmented emails get 50% more clicks, so any opportunity you have to segment your leads, you should take.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Forget Audience Segmentation – Segment by Conversation! Why you need to build your Social Capital?

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Hubspot

JANUARY 7, 2013

If you use a marketing automation system that’s integrated with your contacts database, there's a few things you can do to leverage the data you have on your leads. 1) Segment your lists. And it’s not just about leaving your leads with a fuzzy feeling about your company. 2) Nurture your leads with workflows.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. If you don’t have a lead nurturing program in place, it’s time to get one set up.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Therefore, their lead generation and nurturing programs often focus only on email and web channels.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

DECEMBER 18, 2012

2) What content you’re using to generate leads. You might think your lead generation strategies are really only important for the members of your marketing team to understand. Hey, we’re sending you leads. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28