SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Video can go a long way in gaining speaker interest and buy-in. The infrastructure of a virtual event may seem to have a lot of moving parts.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Anything Goes Marketing

FEBRUARY 24, 2008

Here is a clip I found on Youtube. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Industrial Marketing Today

JANUARY 3, 2012

Optimize for long-tail keywords + More linking opportunities = Better SEO. Dust off some of those long technical articles that are languishing somewhere on your website. Here are the basic steps for converting long technical articles into short blog posts that will become a content series. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I can also do some long-tail keyword research with it. Unbounce provides ample landing page templates that can be customized for lead generation.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

While we have a long way to switch to regenerative and renewable closed-loop model, but waking up to the fact that the plastic, footwear or the cosmetics we once used aren’t ending up in an ocean or a landfill, is incredibly satisfying. Researcher and Strategist Alexandra Samuel discovered three groups of social media. The race is on!

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Industrial Marketing Today

MAY 3, 2010

Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Heinz Marketing

MARCH 29, 2021

We are now doing this as a simulcast on LinkedIn Live as well as on YouTube, so allowing people to engage with us in real time. From a personal, from a dad with young kids’ standpoint, from having to close offices and figure out all of that, it certainly felt long. As you see now, we have a new format for Sales Pipeline Radio.

Sales Management 121

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 121

Hubspot

MAY 19, 2014

The Long Tail Is Alive and Well. While you may have a detailed editorial calendar and only look at the hits and shares in the immediate moments after posting, you need to always be thinking long term. Perhaps assemble a YouTube playlist of your top videos on a topic. The Homepage, Not So Much.

CMO 28

CMO Long Tail Marketing Work Management Paid Search Agency 28

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. Break up the keywords into two sets – high-volume phrase and long-tail phrases. for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. B2B content marketing is no walk in the park. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Optinmonster

JANUARY 4, 2024

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation , and boosts sales. And every business wants more traffic, leads and sales , right? And when you miss something with SEO, your content might as well be invisible. ? Use LSI keywords.

Traffic 105

Traffic SEO Tips Dwell 105

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. HubSpot ) 3.2-3.5 Backlinko ) 45.4%

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

LeadSquared

DECEMBER 30, 2015

The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. You can find more ideas for education lead generation , here. How far will it be a wise choice for a start up to generate leads using inbound marketing?

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Top Rank Marketing

DECEMBER 4, 2023

2 — Authenticity Authenticity is a long-time commitment for TopRank Marketing, and now has been identified by SEMrush as the top trend in social media for 2024, especially crucial in the B2B domain. Additionally, this trend underscores the importance of digital accessibility.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. How many blog posts have you seen generating that much traffic and ranking for so many terms?! This has been outdated for a long time now. Keyword Stuffing. Bounce rate.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Valasys

JULY 2, 2019

key-word consistent content, relevant content, link building, promotion of long-tail-keywords & optimized meta-tags; other strategic factors have also be added as SEO has evolved. September 2016 announced YouTube-8M which used the Inception V3 image annotation model. We also provide content syndication. &

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Webbiquity

APRIL 14, 2014

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

APRIL 27, 2015

Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans. Hubspot Marketing Grader. keywordtool.io

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Optinmonster

NOVEMBER 13, 2019

You’ll be able to use features to find hidden long-tail keywords, competitors keywords, local keywords, search volumes, and keyword metrics. For instance, a single search will generate about 2,000 keywords from any given seed word. Where does Keyword Snatcher get these long-tail keywords from? Wrapping Up.

Keywords 78

Keywords Paid Content Traffic Research 78

Valasys

JANUARY 9, 2023

Just optimizing your content for a long-tail keyword is not enough. Search queries are becoming more conversational and long as opposed to a single word. And number two, because these long tail searches are more specific. Recommendations:  Imagine life without YouTube recommendations. What are Pillar Pages?

Lead Ranking 40

Lead Ranking SEO Lead Scoring Marketing & Strategy 40

ClearVoice

JUNE 21, 2022

If you want long-term relationships with your clients, you have to invest long-term in communicating with them. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. 2 SEO long-form pillar blog posts or landing pages (one every 6 months).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Altitude Marketing

NOVEMBER 20, 2018

But I’ve been doing this long enough to know that the more things change, the more they stay the same. Done well and done often, you will build a following, credibility and leads. One way to compete with big players in your space is to focus on long-tail SEO strategies. B2B marketing is always evolving. What’s new?

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Here’s a one of their videos from YouTube. Results: 2.7 times increase in website traffic; 3.2

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 3) Use Lead Generation Social Ads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. They have expertise in all aspects of pay-per-click management, including Google , Bing, Facebook, Twitter, LinkedIn and YouTube ads. Lounge Lizard is a leading PPC management agency that launched in 1998.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Moz

AUGUST 12, 2020

In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success. It required him to dig into the long tail, deep. From Zero to Local Ranking Hero.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? A good analogy is to think of a landing page as the putting green on a golf course. Once you get there, your only objective is to put the ball in the hole.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Single Grain

JANUARY 29, 2020

SaaS companies such as Pepipost, PDF Pro and Maptive invested heavily in SEO and were able to increase organic traffic and generate leads: Pepipost saw a 2x increase in leads generated via organic results. With paid customer acquisition strategies, you stop generating traffic and leads as soon as you stop spending.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. Because they have the long term optimization and math experience to do it well. In fact it’s highly similar.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Albacross

MAY 22, 2019

Check out: How to Master Lead Generation. Nope, not by a long shot. If you’re considering buying expensive B2B tools or paying for B2B lead generation services, we recommend that you try Albacross first, and see if it serves your needs. Personalize email titles with your lead’s name to improve open rates.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Valasys

MARCH 16, 2020

Employ Infographics for link building: Using infographics is amongst important link-building strategies for B2B marketers in 2020 & has been tried & tested for a long time. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Reach out to us for any help with your pipeline management & optimization framework.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

B2B Digital Marketer

AUGUST 17, 2020

And it gives me a different perspective on the work that B2B marketers and B2B salespeople are doing every day, while I’m also participating at, as you said, Jim Rembach ( 05:03 ): Well, and, and so for you, I mean, you’re doing the long tail stuff, right? Uh, which takes time. I know that we want to high five each other.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Hubspot

SEPTEMBER 21, 2012

If you're lucky, a new lead generation offer could get pumped out once a quarter. And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. 5) Pull excerpts from lead generation content. Lead-gen offer. Everybody wins!

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28