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Mastering the Most Important Content Metrics for 2023

Contently

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Measure Content’s Impact on Lead Qualification & Scoring. Lead scoring helps marketers identify different stages of the buyer’s journey and what specific actions resonate with customers at every touchpoint.

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10 B2B Lead Generation Strategies for 2018

PureB2B

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Don’t lag behind the competition.

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How to Excel With Sales Pipeline Management

Valasys

The tools being employed for lead generation should be automated and integrated. This allows marketers to get the data that they need to qualify and engage leads in a way that expedites the sales conversions. Neglecting lead qualification results in wasted down the funnel endeavors.

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Social Media: The Journey Begins With You

Marketing Insider Group

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program. This strategy should include a mix of tactics that will provide support to the campaign.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. This is just one example of how marketers need to go beyond lead generation to concentrate on the lead funnel and developing strategies to move leads through this funnel.

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

And YouTube content growth is actually accelerating to 35 hours of new content added every minute. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Mary also states that consumers want all products to be like a game experience and asks if your company is keeping up.

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