article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Buyer intent comes down to understanding what makes an excellent lead for your business. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Lead them to the right place so they can purchase immediately.

article thumbnail

The universal digital marketing audit

Velocity Partners

This might be a sign to consider building a branded campaign separately, monitoring CTRs from SERPs to see the impact of such a tactic. Or maybe the company is suffering from a lead quality issue, where only a small percentage of marketing leads are making it to the later stages of their funnel.

article thumbnail

6 Insider Secrets to Lower Customer Acquisition Costs

Televerde

Provide clear lead standards – Significant time and financial resources can be spent on hopeless leads if your company isn’t clear with your sales team about how to qualify viable leads. Ask yourself first, “Does my company have clear lead qualification standards?”

article thumbnail

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content.

article thumbnail

When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Lead generation , PPC, SEO, website design, social media, PR, content creation. Lead Generation. Wait, you can outsource lead generation? So to say that you're outsourcing lead generation as an inbound marketer is kind of like. Let me explain. outsourcing all of your marketing.