markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Some kind of third party validation of your message, preferably either a press review of your product or an analyst’s report on your product category.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

Zoominfo

FEBRUARY 7, 2019

So how can you leverage conversational marketing to achieve your most pressing business goals? Instead of waiting for a sales rep to follow up with each lead and ask a standard set of qualifying questions, a chatbot can bypass that step by asking the necessary questions before the lead even gets to a sales rep.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Hubspot

JUNE 30, 2021

It might go without saying, but you can't distribute leads without any leads to distribute. Any solid lead distribution strategy starts with an effective lead capture and delivery process — generally supported by automated lead generation resources. Screening for Quality. Pricing: Contact for Pricing.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Webinars and public forums entail lead qualification and follow-up with prospects. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

The Point

FEBRUARY 5, 2010

Yet, for me, it raises a concern – namely that stories in the marketing press like this one may be raising the bar for lead nurturing too high, setting too high a standard, and in the process making lead nurturing seem more complex, and more daunting to the uninitiated than it really should be. But 40 emails? Not so much.

Lead Nurturing 100

Lead Nurturing Rules Marketing Qualified Leads Leads 100

markempa

NOVEMBER 7, 2007

When I started the B2B Lead Generation blog back in 2003, my purpose was to have this blog be a launch pad for practical ideas, not commercials. Read the press release. Since then, our company has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Companies Work Management 120

Marketing Insider Group

DECEMBER 14, 2010

Are you solving the harder but more pressing issues faced by your company? Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

However, the pressing need to show immediate return on efforts often forces you to place higher hurdles to content in exchange for more “qualified&# traffic. The debate there often surrounds the cost we place on this type of content in the form of required reg fields vs. free. I tend to believe the hurdle should be low.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Conversions increase by 50% when you place testimonials on a lead generation page.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Hubspot

APRIL 15, 2014

If you''re blogging for business, every post you publish should come with a next step: a call-to-action for the reader to do something, whether it be to download an ebook for lead generation, register for an upcoming event, sign up for a product webinar for lead qualification, etc.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Single Grain

MARCH 3, 2023

Dive Deeper: How Remarketing Can Help Increase Conversions 2) Lead Generation: Monday.com Unlike Chatfuel, Monday.com uses native advertising for lead generation. The campaign below is a classic example of attracting leads with a set of free templates.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content.

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%). Create a Lead-Qualification Matrix.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

SmartBug Media

DECEMBER 20, 2019

Whether brand management, sales alignment and empowerment, product messaging, or lead generation, SaaS companies are allocating more of their resources toward marketing than ever before. Do we want to quickly grow our account sign-ups or create an ongoing lead-generating system for high value daily active users?

Paid Search Agency 88

Paid Search Agency Planning Advertising Agencies Companies 88

SnapApp

AUGUST 13, 2019

And if a lead flips through a four page PDF and submits their email address, that must mean they’re ready to talk to sales, right? Not so fast… let’s talk about the pitfalls of traditional lead forms. The Problem with Generic Lead Forms. How to Use Your Lead Forms to Qualify Better Leads.

Top of Funnel 61

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 61

Valasys

DECEMBER 13, 2019

Content syndication is a powerful tool that metamorphoses your content into a powerful lead generation tool. As the research methodologies of the prospects have evolved over the period, the pieces of content can be used to educate, engage with & qualify leads before they even visit your website for the first time.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Kapost

MAY 3, 2016

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. Pressed for time, better tools, and a focus on keeping up with the competition, organizations often fall back on a“checklist” of B2B tactics to keep skin in the game.

Lead Gen 48

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 30, 2012

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Non-product web visit: Career page, press room, investor page, leadership page. Pit crews have a limited amount of tires and fuel.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Marketing Insider Group

JULY 29, 2010

Despite the huge press coverage around social media, I am still surprised at how many marketers and other market-facing professionals resist the call to participate in social media and to be brand ambassadors. And so I am often asked why I tweet, why I blog and why I participate in both online and offline social communities and events.

Social Media 100

Social Media Personalization Branding Brand Identity 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Getting press for early-stage SaaS startups who don’t have funding. . Personalization via marketing automation.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Getting press for early-stage SaaS startups who don’t have funding. – Personalization via marketing automation.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Lead Liaison

NOVEMBER 23, 2020

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring ™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources.

Marketing Management 62

Marketing Management Lead Liaison Profiling B2B Sales 62