Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
Marketing Craftmanship
JANUARY 16, 2013
Webinars and public forums entail lead qualification and follow-up with prospects. On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup.
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