Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. We can help.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Valasys

NOVEMBER 15, 2019

The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. Wrapping Things Up.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Focused ad Copy : Creating an ad text that’s specific to the searchers’ interests by grouping keywords into specific segments helps improve the Click-Through Rate (CTR).

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” Using dynamic content requires a structured & centralized customer database.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Martech Advisor

OCTOBER 21, 2019

Understanding Segmentation and Personalization. The success of hyper-personalization lies in audience segmentation. Using this data, the marketer can create segments and campaigns that address audience needs and pain points. Personalization is how you boost email engagement. Knowledge of Compliances. or equivalent degree.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

JANUARY 21, 2020

They can learn about their target markets & craft niche-specific audience segments. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. So, based on “fit-data” the segmentation can be refined.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Valasys

OCTOBER 31, 2019

Right from the persona discovery to market segmentation, research lies everywhere. With the equation of data being extended to targeting, hyper-targeting & market sub-segmentation into several clusters have become usual norms. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The reality of the moment is that brands are consistently & astutely optimizing their customer experience management budgets to drive customer loyalty.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Valasys

MARCH 9, 2020

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

JANUARY 17, 2020

The target personas need to be clustered into specific segments before they can be targeted and converted. Personalization means much more than addressing the customers with the correct name after they log in. She states that if someone is telling your story it’s your responsibility to validate that it’s you.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

AUGUST 13, 2019

Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. . While the marketing team needs to do a lot of research before segmenting their personas & to identify & address their pain points, sales can provide experiences & feedback from the real customers.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. A clear audience.

Lead Nurturing 114

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 114

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines. Communicate Your Ideas Effectively.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

Segmenting the market based on products or services is easier than ever, using the algorithms leveraging artificial Intelligence (AI) & machine learning (ML). For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Unbounce

JUNE 3, 2021

When you implement and optimize your conversion funnel, you’ll experience a boost in lead generation, conversion rates, and profits. So, how do you build a well-defined, optimized funnel to capture leads, nurture them, and get ’em to convert? Does one segment of traffic act differently than other segments?

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Valasys

AUGUST 20, 2019

Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation. Email Marketing time & again has proved its effectiveness as an impactful channel for B2B lead generation & increasing the sales revenue.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Circle Studio

OCTOBER 12, 2017

with the goal of converting visitors into identified contacts and/or leads. Lead generation – The process of attracting and converting unknown prospects into someone who has indicated interest is you company’s services or products. Learn More About Lead Generation. Learn More About Lead Nurturing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech Advisor

OCTOBER 7, 2019

An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics. This information will enable the specialist to devise email marketing campaigns, lead generation and nurturing activities, etc. accordingly. Tech Savviness.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Valasys

OCTOBER 29, 2019

Intent data encompasses the insights gathered from the demographic, technographic, firmographic & psychographic factors associated with prospects along with their research methodologies, purchasing habits & the past browsing histories of the prospective customers. Learn more on: How Intent Data Analysis Helps B2B Companies Boost ROI.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Valasys

APRIL 3, 2020

The data in the CRM allows companies to identify which products the customers within a similar segment have looked at o purchased. Get your Customer segmentation Right. This helps in audience segmentation and in identifying the unique attributes of each segment. Use dynamic content strategy wherever possible.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 22, 2019

The data related to demographics, technographics, firmographics, psychographic, “fit-data” as well as the past buying behaviors of the prospects & their research methodologies, are scrutinized to segment the prospects into several clusters, to hyper-target them.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing AI 53

Valasys

AUGUST 26, 2019

Segmenting the market & then segmenting the group of ideal audiences into specific clusters lays the foundation of attracting, engaging, converting & retaining the customers. The pain points of the prospects should be specifically addressed at each step of their buying cycles.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

AUGUST 8, 2019

Improving the Personalization by Data-driven Insights : The modern B2B marketing thrives on segmenting the prospects into specific clusters & targeting them based on their demographic, technographic, psychographic, fit-data, as well as data gathered from their past researching habits & purchase insights.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. A clear audience.

Lead Nurturing 62

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 62