The Point

JANUARY 29, 2015

In our business, demand generation and content marketing are nearly synonymous. It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. We can help.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Optinmonster

AUGUST 31, 2022

You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Psychographic : personality traits, opinions, values, special interests. The easiest way to segment leads automatically is with OptinMonster. InactivitySensor. Geotargeting.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Leveraging Lead generation tools like Leadfeeder : Tools like Leadfeeder can integrate directly with website analytics & trace out which companies are viewing your site.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own. For more details on our services, feel free to contact us.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

NOVEMBER 15, 2019

Leveraging demographic insights & insights based on the firmographics, technographics, psychographics as well as those based on the “fit-data” helps marketers think more critically about whom they can sell their products to.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

JUNE 8, 2020

A strategic content mapping approach cannot be implemented unless you have developed an ideal buyer persona. Strategic content mapping optimizes the conversion goals associated with your content strategy and allows you to better monitor and optimize your content KPIs to boost your content marketing endeavors.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Valasys

OCTOBER 23, 2019

LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation. Delivering optimal ROI from LinkedIn Ad spend is a consequence of managing and stretching the LinkedIn ad budget further. Why B2B Marketers must optimize their LinkedIn Ad Budgets.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Our services viz.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The reality of the moment is that brands are consistently & astutely optimizing their customer experience management budgets to drive customer loyalty.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 24, 2020

As customers discover tailored solutions to their pain-points this, in turn, leads to business success. Content marketing enables businesses to solve the pain-points of the customers & thus, facilitates accurate targeting & lead generation for business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

OCTOBER 31, 2019

CRM & Lead Nurturing : CRM is important for integrating marketing automation efforts to personalize interactions with clients. Hyper-personalized experiences nurture leads for optimized conversions. Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Martech Advisor

OCTOBER 21, 2019

Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns. Run lead nurturing activities, i.e., guide the audience through the funnel by sending downloadable guides, free trials, etc. based on the stage of the buyer’s journey.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

JANUARY 21, 2020

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. Automated data collection & the right targeting is something every B2B marketer strives for.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. Audiences targeting comprises of two stages which are prospecting & remarketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. A clear audience.

Lead Nurturing 114

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 114

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. How has social media evolved and what does it mean for your content?”. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Outgrow

MARCH 2, 2021

At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics. Pro Tip 2: Check out this buyer’s persona tool to generate a customizable buyer’s persona for your brand. . Those two strategies combined enabled them to fulfill their lead generation goals.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Valasys

AUGUST 13, 2019

Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. . The “buyer personas” are the semi-fictional representation of the ideal customers & are the cornerstones of the inbound marketing process.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 29, 2019

Our services include lead generation , lead nurturing , account-based marketing , list building , content syndication , event promotion , business intelligence services & contact discovery services.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Moreover, intent-data can also be used to execute highly targeted lead generation campaigns. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 10, 2019

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52