Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team
Adobe Experience Cloud Blog
OCTOBER 21, 2020
This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).
Let's personalize your content