Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

B2B 61

B2B Sales Service High Quality Lead 61

Valasys

MARCH 25, 2020

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. Marketers can also review their content strategy for its look and feel.

Event Marketing 45

Event Marketing B2B Marketing Business 45

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Gartner peer insights voted the platform as to the best CRM lead management software of 2018.

B2B 51

B2B List Software Brand 51

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Sales Telemarketing B2B 64

Valasys

OCTOBER 29, 2019

Email Marketing : According to Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Furthermore, a report by Salesforce substantiates that 73% of the senior-level marketers believe that email marketing is amongst their core & most effective marketing endeavors.

Small Business 49

Small Business B2B Creative WOMM 49

Valasys

MARCH 12, 2020

Market Basket Analysis Assists in the Optimization of in-store Operations: As market basket analysis is based on the assimilation of a lot of data points including the first-party & the third-party customer data, prioritizing customers’ buying patterns assists marketers to optimize their in-store applications.

B2B 59

B2B Analysis Marketing Optimization 59

Valasys

SEPTEMBER 19, 2019

However, how to set the Social Media KPIs, remains the question that bothers the marketers. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. Source: Sophisticated Marketer’s Guide to LinkedIn). LinkedIn KPIs.

Measurement 40

Measurement Social Social Media Linkedin 40

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Social Media 55

Social Media Cost Per Thousand Measurement Media 55

Valasys

OCTOBER 24, 2019

Brainstorming assures that the marketers can figure out what’s working the best in alignment with their plans of action. Accordingly, marketers can tweak their core marketing methodologies including Social Marketing Ideas & ideas leading to more personalized & audience-specific campaigns.

B2B 40

B2B Creative Strategy Marketing 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

B2B 45

B2B Content Personalization Marketing 45

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle B2B Personalization Sales 64

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Email 58

Email Campaign Personalization Marketing 58

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

B2B 58

B2B Brand Branding Word of Mouth 58

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. Tracking the average number of views on the website & the number of daily active users as the social media KPIs, helps marketers to understand how their channel is perceived daily.

Social Media 49

Social Media Measurement Media Social 49

Valasys

AUGUST 12, 2019

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. Several insights from the industry indicate that ABM allows marketers to increase their marketing performances.

Account Based Marketing 40

Account Based Marketing Intent Data Marketing Customer 40

Valasys

SEPTEMBER 13, 2019

In addition to driving exemplary personalization & streamlining profitable customer journeys, programmatic advertising is also a way to effectively automate media buying so that the marketers can precisely quantify the returns on their marketing investments (ROMI).

B2B 40

B2B Brand Branding Marketing 40

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Measurement 40

Measurement Social Social Media Hashtag 40

Valasys

OCTOBER 8, 2019

Choosing the right email marketing tools for your business can set the tone for returns on your campaign. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Email 51

Email Tools Marketing ROMI 51

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

I really think marketers who focus on accountability can do some incredible, exciting things for their companies -- like help grow top-line revenue, increase profits and reduce waste substantially. Lead generation, lead management and lead nurturing. Companies need to have a strategy for leads.

ROI 48

ROI B2B ROMI Marketing 48

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. They can also call on +971 4 360 2800 or an email at partnership@iqpc.ae for help with any queries.

B2B 49

B2B Marketing Brand Branding 49

Valasys

AUGUST 27, 2019

The GDPR is just over a year old now and has a profound impact on the entire marketing process especially the automation process. Abiding by the norms of GDPR is inexplicably important like it has never before because not only the defiance of the norms can lead to hefty fines but can also deteriorate the reputation of a particular brand.

Email 40

Email Prospect User-Generated Optimization 40

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue.

CMO 40

CMO Account Based Marketing Marketing Media 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Optimizing the total Number of Followers on LinkedIn.

Linkedin 40

Linkedin Optimization Content Strategy 40

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

B2B 45

B2B Optimization Account Based Marketing Conversion 45

Valasys

APRIL 3, 2020

This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). To be successful in B2B requires businesses to deliver dynamic, relevant and personalized experiences across omnichannel by mapping customers’ journeys end-to-end.

Ecommerce 52

Ecommerce B2B Optimization Segmentation 52

Valasys

AUGUST 22, 2019

According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. While the B2B marketers don’t essentially need to prioritize every marketing endeavor to optimize their local visibility, they must focus on three strategies to improve their local SEO rankings.

SEO 40

SEO Optimization B2B Marketing 40

Valasys

AUGUST 8, 2019

On the contrary, a lower score (especially if the score is critically low below a minimum permissible limit determined by the ISP) can lead to the ISP sending email to the spam or Thrash folders of the recipients. are the positive marketing metrics. Separate ISPs have separate methods to determine the email sender reputation score.

Email 40

Email Optimization Research Marketing 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it.

Measurement 40

Measurement Social Social Media CTR 40

Valasys

AUGUST 9, 2019

Getting rid of Organizational Silos: It is essential for the brands that their marketing & sales teams work in integration to get the maximum out of their digital endeavors. As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches.

Search Engine 40

Search Engine SEO Optimization Search 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM Words B2B 40

SnapApp

FEBRUARY 5, 2019

Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. 17% plan to start using data appending.

Sales 117

Sales Marketing Tips Landing Page 117

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Content 55

Content Strategy WOMM ROMI 55

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Moreover, blog content creation is a top priority for 53% of the marketers as per the State of Inbound Report by HubSpot. Learn more: Benefits of Content Personalization for B2B Marketers.

B2B 90

B2B Publisher Companies Hubspot 90

Valasys

NOVEMBER 20, 2019

Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement. Our services have been engineered to help our customers with their core bottom-line endeavors.

B2B 45

B2B Brand Branding Keyword 45

Valasys

OCTOBER 3, 2019

Pinterest ads allow marketers to reach their business goals whether the marketers are looking to build brand awareness, increase the sales of their eCommerce platform or increase the leads on their website. Top KPIs for measuring the endeavors of marketing campaigns through Pinterest.

Social Media 51

Social Media Measurement Media Social 51

Valasys

NOVEMBER 20, 2019

Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement. Our services have been engineered to help our customers with their core bottom-line endeavors.

B2B 40

B2B Brand Branding Keyword 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Content Marketing 40

Content Marketing B2B Content Marketing 40