ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Use BANT qualifiers.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Televerde

SEPTEMBER 25, 2019

With rapid advances in technology forcing every organization into an uncertain future, many companies benefit from choosing to outsource their lead generation. The reasons for outsourcing lead generation are aplenty – and they may differ depending on your business or vertical. Make the most out of your martech.

Lead Generation 49

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 49

ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). Paying anything more than $.50

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

markempa

JANUARY 4, 2010

To help you start the New Year, I’d like to wrap up my Lead Generation Checklist Series with the secret to successful lead generation – and, for that matter, marketing in today’s B2B space: lead nurturing. At it's core, B2B lead generation is about building relationships. Let’s get going.”.

Lead Nurturing 120

Lead Nurturing Lead Generation Ideal Customer Profiles Lead Scoring 120

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

markempa

AUGUST 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

SEPTEMBER 18, 2007

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management.

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. And receive notifications if it fails.”

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

JULY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

ViewPoint

SEPTEMBER 18, 2012

Why it is important to nurture qualified companies that do not represent immediate opportunity—a step missed by many if not most companies leading to wasted marketing spend. How multi-touch, multi-media, multi-cycle processes multiply results. According to SiriusDecisions, average companies close just 2.89

Sales Leads 120

Sales Leads Sales Qualified Leads Leads Lead 120

markempa

JUNE 26, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. But in this lengthy, multi-party, multi-touch selling situation, the “investment” part can be pretty tough to get at.

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

Martech

JULY 6, 2022

While some of the multi-billion-dollar firms will indeed have many robust tools under their belt, the vast majority of the almost 10,000 tools really only have one or two value propositions. . ” Part of this is a misunderstanding of what martech does in general, while part of it is a misunderstanding of what each tool does.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Single Grain

SEPTEMBER 22, 2022

Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Let’s dive in! What is Synchronized Channel Marketing? Source: Three Deep & Ascend2.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Let’s dive in! What is Synchronized Channel Marketing? Source: Three Deep & Ascend2.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Inbox Insight

OCTOBER 22, 2019

While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt to the new market conditions and gain competitive advantage. Demand Generation Benchmark Report ).

Lead Generation 75

Lead Generation Lead Scoring Lead Ranking Generation 75

Hubspot

MARCH 15, 2016

2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. In the past, most lead nurturing strategies involved setting up a simple email drip campaign that would send out generic emails to a list of prospects. It’s time to think beyond the inbox. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. We are very excited to welcome him. This trend is also true in the B2B market.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Lead Management. The bread and butter of marketing automation, most vendors provide at least some level of lead management functionality – while CRM systems typically do not and/or require significant customization. Variance (generally very limited). Marketing Programs / Lead Generation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Oktopost

OCTOBER 23, 2023

Lead generation is the lifeblood of any marketing team. The quest for quality leads has become daunting in a dynamic landscape where competition is fierce and budgets are tighter than ever. 61% of marketers rank lead generation as their greatest challenge in 2023. Explore more here.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

BenchmarkONE

JANUARY 25, 2023

This data eventually comes in handy while qualifying and engaging your leads. Key Features: B2B lead generation Channel attribution Conversion tracking Customer segmentation Dynamic engagement tracking Automatic lead scoring Email Alerts 3. With it, you can find emails by lead’s name, domain, and even LinkedIn URL.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Online Marketing Institute

NOVEMBER 8, 2010

You’ll find the latest thinking and analysis on topics such as Inbound Marketing , Marketing 2.0 , Sales and Marketing Automation , Online Sales Lead Generation , Sales Lead Management , and Demand Generation , all targeted at Business-to-Business marketers.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

SendinBlue

JUNE 29, 2022

Customer relationship management. Most touch points for retention and loyalty can be automated. Marketo Engage helps you to accelerate the customer experience through: Behavior tracking Multichannel marketing In-depth reporting Lead management Automated lead nurturing Audience segmentation Customer relationship management.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing. Feel free to use the data for lead capture, lead scoring, lead response, lead nurturing results, etc.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Full Circle Insights

FEBRUARY 28, 2021

The Elements of Great B2B Lead Management. Full Circle University SEO Series: Defining B2B Lead Generation. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. When is First Touch Most Important?

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing. Feel free to use the data for lead capture, lead scoring, lead response, lead nurturing results, etc.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

MARCH 14, 2015

Document and communicate your data model and lead management processes : And, be sure to update them. If you don’t have your data model and lead management processes documented, you are headed for a world of hurt. Yes, multi-channel (and multi-device) marketing is difficult. I know that sounds boring.

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. B2B teams can use this opportunity for a reset so they can achieve great lead management.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100