Buzz Marketing for Technology

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

SME 120

Trending Sources

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

Customer Experience Innovation Lead Generation Strategy buyer personas Employee Advocacy Marketing Automation Modern Buyer

The State of Digital Marketing 2015

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing Training

Stats 102

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Listen for Lead Gen opportunities. Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social Listening

ROI 58

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Generated 32% more ideas. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Advertising Content Marketing Innovation Interactive Marketing Lead Generation Lead Nurturing Social Media advertising metrics advertising spend chief marketing officer CMO earnings per share EPS marketing marketing budget marketing metrics media media spend minimum effective spend

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Could Facebook become a Lead Nurturing platform?

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

Advertising Facebook Inbound Marketing Interactive Marketing Lead Generation Social Media Social Networking

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Advertising Branding Content Marketing Data Mining Facebook Lead Generation Lead Nurturing Listening PR Social Media Social Networking Uncategorized B2B Marketing CMO Facebook Marketing Jeff Ogden Mad MarketingTV Paul Dunay

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content

Paper 58

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.

Sharing is how you build a Brand

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support

B2B 2

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year.

B2B 2

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing

Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. And yes, you’ve just generated a qualified lead for your sales organization. Tags: Lead Generation Marketing Strategy

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy

B2B 2

Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

Tags: Customer Customer Experience Customer Support Lead Generation Support

iPad saves the Page Advertising Business

Buzz Marketing for Technology

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Inbound Marketing Lead Generation SEO Social Media

SEO 2

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead.

B2B 2

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email.

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Lead Generation Search Social Media Thought Leadership Web 2.0Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

B2B 2

Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads.

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation

If I had a dollar.

Buzz Marketing for Technology

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation.

World Wide Rave – Works!

Buzz Marketing for Technology

Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts.

Marketing’s Customers: an Oxymoron or Reality??

Buzz Marketing for Technology

A person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization.

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. But what happens to those prospects that come to your site and have an immediate need – lead nurturing wouldn’t be right for someone who wants to engage with someone right away. A lead nurturing super highway was born.