Adobe Experience Cloud Blog

JULY 27, 2012

Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Focus on building your brand thought leadership through increased participation.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. Marketing Research Chart: The ROI of lead nurturing [MarketingSherpa chart].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

JUNE 30, 2009

There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. Outsiders can refocus us, bring opportunities into the light, and wake us up. If blogging truly offers no benefits, big deal. Do what works for you. Q: What are your favorite blogs?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Lead-gen offer.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Lead Liaison

MARCH 14, 2018

Within Lead Liaison we use a solution from atlasin, it’s called Complements, its kind of a Wiki. It’s not a lead gen tool. You got to document what you want your sales team to do. It could be in Google Docs. We use that for our public documentation and internal documentation. And then you got to train your sales team.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Hubspot

APRIL 26, 2013

Perhaps there''s a topic you can blog about that salespeople can share with leads to tee up a conversation that will really help them demonstrate the value of your products/services. Chat with your salespeople and create a shareable Google Doc or wiki page where salespeople can contribute their blog content ideas on a regular basis.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28