The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. The days of organic leads from social pages are mostly gone, outside of viral phenomena. As indicated by the rising cost of gas at the pump, people are heading back to work. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Outgrow

NOVEMBER 25, 2021

Which Viral Puppy GIF Are You? Fun quizzes can go viral and bring in lots of leads. By working on lead nurturing by retargeting and segmenting your existing leads into specific campaigns, you can give them a unique experience. Here are a few examples: 1. Which Paris Fashion Week Gown Are You?

Outgrow 52

Outgrow Lead Gen User-Generated Content Viral Marketing 52

Optinmonster

FEBRUARY 19, 2024

If all your posts are promotional, you’ll turn off your audience and hurt your Twitter lead gen strategy. This research is crucial if you want to avoid the embarrassment of brand hashtag fails , which can sabotage your Twitter lead-gen efforts. Turn Your X Account Into a Lead-Gen Machine And that’s it!

Paid Content 94

Paid Content Lead Generation Lead Scoring Lead Ranking 94

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Jen Capstraw, Women of Email I’m pretty certain I saw a social post go viral recently that said something like “My new hobby is signing up for online conferences and never attending.”

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Optinmonster

DECEMBER 22, 2022

While you can arguably generate leads on any social network, pay attention to where you audience likes to hang out and get their information. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. Learn more about how to increase sales with social media.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? Community is also a key feature in their marketing lead gen efforts.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

nDash

APRIL 19, 2022

Additionally, TikTok also gives businesses opportunities to send customizable messages to the user after the initial info has been submitted in the Lead Gen form. That way, you can stay on trend with what is performing well in terms of audience engagement and virality. Easy-peasy! Best Practices for Using TikTok.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

seo.co

JANUARY 21, 2022

Anytime you publish a post that goes viral (or gets a lot of clicks), you’re increasing your brand awareness. In this sense, an ultimate guide can be a rather lucrative lead gen tool. Brand awareness. Content repurposing.

SEO 124

SEO Lead Scoring Lead Ranking Long Tail Marketing 124

Optinmonster

AUGUST 17, 2021

Viral Giveaway Campaigns: Use pre-built giveaway templates to create a viral campaign. You can get started immediately and create viral giveaway campaigns in just a few clicks. Want to supercharge your lead generation efforts? The best part about RafflePress is that it is extremely user-friendly. Want to give it a try?

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Digital Marketing World Forum

SEPTEMBER 5, 2019

The ROI of every potential lead will be personalized according to their responses and prove the value your tool can provide to their business. Moreover, it will help you generate leads rapidly as you can include a lead gen form right before the results page. million social interactions.

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Outgrow

DECEMBER 4, 2021

You will see the number of shares, likes, and comments skyrocket (think viral)! Facebook Lead Generation Ads. Facebook lead gen ads are helping businesses make the mobile signup process easier and faster, thus reducing drop-offs. Look at BuzzFeed! They get 42% of their website traffic from social media !

Social Media 98

Social Media Media Interactive Marketing Paid Search Agency 98

Optinmonster

AUGUST 6, 2021

In this list, we’ve picked the top white label lead generation software that offer reseller programs and custom branding options. Before diving into the list, though, let’s look at why you might want a white label lead gen software in the first place. Why Choose White Label Lead Generation Software.

Marketing Automation Services 66

Marketing Automation Services Enterprise Management Work Management Marketing Management 66

NuSpark Consulting

MAY 19, 2012

That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content. Virality: This is a percentage of Talking About This to Reach. It also can be called a “Post Conversion Rate” Virality over 1% is considered good. Over 2% excellent.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Outgrow

JUNE 13, 2021

Interactive calculators have a certain virality attached to them. You can choose to add your lead generation form on the Welcome Screen. . Outgrow allows you to place your lead gen form anywhere in your quiz - in between questions, before results, or after results! . Increase Traffic. 3 - It’s time to frame the questions.

ROI 69

ROI Outgrow Ad Building Conversion Rate 69

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. MikeBarzacchini : "Viral video (and social media) is. I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

SnapApp

JANUARY 23, 2014

They have also included a lead gen form which requires app participants to fill out their information in order to receive their result – a great way to gather leads. Furthermore, they have implemented Twitter and LinkedIn sharing buttons in an effort to increase virality of their content.

Lead Gen 48

Lead Gen Viral Marketing Email Campaigns Newsletter 48

Outgrow

JUNE 13, 2021

Interactive calculators have a certain virality attached to them. You can choose to add your lead generation form on the Welcome Screen. . Outgrow allows you to place your lead gen form anywhere in your quiz – in between questions, before results, or after results! . Increase Traffic.

ROI 52

ROI Outgrow Ad Building Conversion Rate 52

KoMarketing Associates

DECEMBER 21, 2017

The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Biznology

APRIL 27, 2016

How to start thinking about content ideas to drive your lead gen and sales cycles. Real-world examples of businesses using video to increase sales. The types of videos to use in each step of the sales process. Ways to distribute your videos and track results. How to optimize your videos for email marketing and social media.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

Anteriad

APRIL 25, 2023

Viral content When something goes viral – a blog, a photo, or most often a video, it circulates swiftly through social media channels, reaching a wide audience. Today, influencers help boost word-of-mouth marketing by talking about a product or service with the potential to reach a wide, even viral, audience.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Very few viral campaigns really “explode” online; half produce a decent return, but less than 1 out of a hundred is a true “home run.” Avoid using a committee to create viral campaigns; these have the lowest success rate.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The book was officially released on June 4, 2007.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Anteriad

APRIL 25, 2023

Viral content When something goes viral – a blog, a photo, or most often a video, it circulates swiftly through social media channels, reaching a wide audience. Today, influencers help boost word-of-mouth marketing by talking about a product or service with the potential to reach a wide, even viral, audience.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

JUNE 28, 2011

You already know that an engaging personality test both entertains your users and generates viral buzz for your company,?but By collecting each user's response to the each of the questions in the quiz, your leads become more than just a name and an email address.

Personalization 48

Personalization Lead Gen Viral Marketing Buzz 48

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Outgrow

JANUARY 11, 2021

These are extremely popular lead-generating content pieces that the marketing world is going gaga over. We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! Pro Tip: Read this comprehensive guide on how to use Twitter Lead Gen Cards. E-commerce Recommendation Quiz. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Outgrow

MAY 19, 2021

So, even if you don’t get answers to some desirable questions, you’ll at least have some information on the lead to nurture them. . 3) Add Social Share Widgets: Adding social share icons on your survey’s result page increases the chances of it going viral, more people taking the survey, and hence higher rates of conversions. .

Outgrow 52

Outgrow Customer Surveys Customer Satisfaction Work Management 52

Albacross

AUGUST 28, 2018

These can be groups on Facebook, LinkedIn, viral discussions on Quora and other popular forums in your niche. Lead gen ads. Since you’re looking to find new customers and increase sales , the Lead Gen ads are probably your best bet. To learn more about Lead Gen ads, click here. Sponsored InMail.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Adobe Experience Cloud Blog

JANUARY 15, 2015

You can’t just say ‘Hey, let’s make a viral, social, integrated, multi-channel, broad-reaching, personalized campaign that will win me that cool advertising award and make me a super famous marketing rock star.” for one segment of the business versus another). Marketers have to be analytical about their business.

Work Management 48

Work Management Marketing Management Advertising Agencies Budget Programs 48

PureB2B

APRIL 26, 2016

B2B marketers must know the answers to these questions before diving into the social media lead gen game. Knowing your audience and the channels they’re on is the first step to creating a social media-based lead generation strategy. Tech marketers can get lucky with one share-worthy post that goes viral.

Social Media 62

Social Media Paid Search Agency Software Companies 62

PureB2B

APRIL 26, 2016

B2B marketers must know the answers to these questions before diving into the social media lead gen game. Knowing your audience and the channels they’re on is the first step to creating a social media-based lead generation strategy. Tech marketers can get lucky with one share-worthy post that goes viral.

Social Media 62

Social Media Paid Search Agency Software Companies 62