Outgrow

JULY 28, 2021

Free Survey Site for Students: New Survey Program. We know how hard it is to find a good survey builder that is not so basic and/or expensive. That is why we are here with a free survey site for students – Outgrow launches a new survey program! . Our advanced survey builder is now FREE! But guess what?

Customer Surveys 52

Customer Surveys Outgrow Template Lead Gen 52

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Marketing Budgets to Continue Growing. Marketing budgets are expected to continue to grow and remain strong heading into the coming months, according to previous research.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

AUGUST 2, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief found that most customers (62 percent) prefer marketing content that speaks to their specific pain points and/or needs. Approximately 57 percent want content to provide specifics on products/services.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Unfortunately, an astounding 75% of lead-gen marketers do not have a formal lead-generation process, Doyle says. Click to enlarge.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

The Point

OCTOBER 20, 2014

However, the new wave of marketing technologies may be signaling a growing acknowledgment that simply “feeding the funnel” isn’t enough – marketers need to do a better job a) generating the right kind of leads, and b) increasing the rate at which all leads convert into opportunities and deals.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Contently

OCTOBER 20, 2021

Content Strategy Course: Lead Generation. Lead gen is content marketers’ #1 goal. In this course, you’ll learn how to create valuable lead gen content and nurture prospects until they’re sales ready. We surveyed 1,072 Americans to find out what kinds of content they want for brands.

Resources 195

Resources Content Marketing Lead Gen Course 195

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. It includes: 30 customizable templates to enable easy creation of forms for event registrations, applications, lead gen, contact information and payment collection, etc. Pre-built form fields and layouts.

Marketing Management 108

Marketing Management Lead Gen Fulfillment Template 108

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. Evaluate what you have already. Define objectives.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. If you want to generate a pipeline, you need leads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

LeadSquared

SEPTEMBER 29, 2015

In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. Do we have a LeadSquared form which we can use in Facebook for surveys or lead generation ? The post Facebook Lead Gen Tactics for the Smart Marketer [Webinar] appeared first on LeadSquared. Question 15.

Lead Gen 52

Lead Gen Facebook Webinar Metrics Tactics 52

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. Shift from lead gen to customer retention. Executive communications (44%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

AUGUST 4, 2022

1 priority among most (51%) for those surveyed. Also surprising, improving customer experience tied with delivering quality leads for third place with 31% each. Maybe delivering more quality leads ranked lower because they are seen as two biggest challenges. Lead gen obstacles. Top five objectives. 2 with 37%.

Paid Search Agency 113

Paid Search Agency B2B Marketing Advertising Agencies B2B 113

Top Rank Marketing

NOVEMBER 6, 2023

How to overcome this challenge: The best way to help ensure robust and accurate data is to rely on multiple sources for collecting data, including customer surveys, CRM systems, third-party data providers, and social media insights. A diverse range of sources can help you gather more data and cross-verify the data you already have.

Segmentation 118

Segmentation B2B Marketing Planning B2B 118

Contently

DECEMBER 10, 2020

Think tank sessions, customer surveys, and virtual discussions are a few effective ways to accomplish this. For example, we know that from surveying our publisher and advertiser clients about the impact that COVID has had on their business that: 73% of B2B marketers are increasing their investment in email.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. The top 6 topics mentioned in the survey were: Metrics & ROI. Social Media.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). Source: Onalytica. That shouldn’t be surprising.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. Sales then gets qualified leads they can close sooner. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

6sense

NOVEMBER 19, 2015

That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. In addition, we discovered that lead-generation continues to be a particular area of contention for many teams.

Marketing Qualified Leads 48

Marketing Qualified Leads Customer Surveys Lead Ranking Top of Funnel 48

Rev

MARCH 30, 2019

Is Your Lead Gen Campaign Failing to Boost Your Conversion Rate? Your B2B lead generation campaign can fail before it ever gets off the ground. Your website could be failing to generate quality leads. Lead Gen Mistake #1: Narrow Focus. Lead Gen Mistake #2: Identity Crisis.

Lead Generation 113

Lead Generation Sales Qualified Leads Campaigns Lead Gen 113

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Oktopost

JULY 15, 2020

Not everyone will respond to the same types of content or media, so make sure to diversify and include surveys, videos, longer written articles, and shorter daily posts on a variety of topics that speak to the interests and concerns of your target audience. Make Use of Lead Generation Forms.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

MarketJoy

APRIL 7, 2022

To ensure high-quality lead generation, you need to understand how your audience thinks. Buyer personas can be created through research, surveys, and interviews. Create at least one primary persona, and share that persona with the rest of the company as well as your B2B lead generation agency. Why do they buy?

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. They can – if optimized correctly – deliver more leads and better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020. To ensure a healthy sample size, we surveyed 439 people.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Top Rank Marketing

JULY 31, 2023

In our survey of B2B marketing leaders, 41% said they generated leads with influencer marketing, and 28% can directly attribute sales and revenue to their efforts. A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

Rev

JUNE 25, 2019

So we did what a data-driven company should do – we partnered with content marketing firm Ascend2 to survey the most influential B2B marketers working today. Top Lead Generation Tactics. What’s Obvious: All of the above lead gen tactics are ones that can be performed successfully at scale. The result?

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. In our recent survey of 200 senior marketers in the UK and US, we discovered that the biggest challenge when using intent is being able to action on insights gathered , and making data meaningful.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. If your focus is to drive leads and you aren’t seeing the leads you need, consider shifting the budget to a platform that is working.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Convince & Convert

OCTOBER 29, 2015

Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success. I’ll say it one more time: Getting better leads is part of their strategy.

Lead Ranking 167

Lead Ranking Lead Scoring B2B Marketing Planning 167

markempa

DECEMBER 30, 2013

Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Honorable Mention : Lead Generation: Content among the most difficult tactics, but also quite effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Vidyard

SEPTEMBER 27, 2018

In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. We teamed up with the research pros from Ascend2 to survey marketers at mid-size companies to find out what their demand creation activities look like, what their priorities are and what’s working for them.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Rev

SEPTEMBER 21, 2018

Yadin’s Most Successful CIO Lead Gen Campaign. The number one thing that I’m doing right now is building that [CIO] audience in order to create a research survey. You give away assets to build this audience and then one of the ways you can leverage that subscribed audience is by doing surveys.”.

Demand 113

Demand Generation Ideal Customer Profiles Top of Funnel 113