KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Industry statistics and studies are also available to help you better understand the market. According to the study, 56% of search results have nine or more paid ads.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). Case studies: 46% (compared to 54% in 2020). Use more storytelling. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SocialPilot

JANUARY 14, 2024

A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Discover more of such LinkedIn stats below. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation. of the LinkedIn user base is aged between 25-34. are females.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

EveryoneSocial

OCTOBER 29, 2018

Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. Here are the very best social selling stats that can help you keep social selling at the forefront.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. Download this case study to learn more.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. If we’d made a better ROI calculator?

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. It’s fast, it’s painless, and it works.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Great content should be at the heart of every demand or lead gen strategy. Reading time: 10 minutes. Survey sample. Communication is key here.

Work Management 98

Work Management Marketing Management Research Allocation 98

KoMarketing Associates

AUGUST 23, 2016

This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Televerde

JULY 26, 2021

Here’s what the stats say: Companies who create custom visuals on social media see a conversion rate 7x higher than those that don’t. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ). Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Smashmouth Marketing

JUNE 15, 2009

Those of us in the business can recite stats at the drop of a hat -- what list penetration numbers are, the mix of titles based on the client or industry, the number of C/VP level referrals, the reschedule and cancel rates -- you name it. Last year some stats started changing.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Metadata

JUNE 16, 2021

fill in your lead gen form, and actually (b.) ClockShark is a study in the use of social proof. There’s a gap between writing marketing copy that informs, educates, and persuades…. …and writing landing page copy that motivates prospects to (a.) read the e-book, attend the webinar, or show up for a demo.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

SnapApp

AUGUST 21, 2018

But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL). The latter is your more likely your SQL.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL). The latter is your more likely your SQL.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. Typical Appointment Setting Program Stats: Quantity Vendor.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Content Standard

NOVEMBER 10, 2015

Not only is lead generation the big objective for content marketing, most brands are using content as the main component of their lead gen strategy. They note an interesting stat, though: Sales departments rank marketing-driven lead generation last in effectiveness among all marketing efforts.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

Not only is lead generation the big objective for content marketing, most brands are using content as the main component of their lead gen strategy. They note an interesting stat, though: Sales departments rank marketing-driven lead generation last in effectiveness among all marketing efforts.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Outgrow

JANUARY 11, 2021

But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful. Must Read: Best Interactive Lead Generation Techniques. Have a look at this case study on how Leads.ph Pricing: Paid. Set a budget and pay what works for you. #10

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Outgrow

APRIL 8, 2020

Think about it - the Unbounce platform helps you collect a plethora of customer data through different channels from lead gen forms, live chats to email subscriptions. In fact, stats show that users that were engaged like so are 3x more likely to return to your website and spend 40% more time interacting.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Welcome to the king of meat. You’ll see big companies showcasing actual results.

Social Media 127

Social Media Media Blogger Co-Registration 127

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

Directive Agency

APRIL 19, 2017

The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Case Studies. If you want to show off your experience, case studies are a great way to do it.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

SnapApp

MAY 25, 2018

DemandGen 2017 Lead Nurturing & Acceleration Study ). B2B marketing teams often spend upwards of 40 hours a month formatting and processing leads for database upload. 2018 Demand Gen Benchmark Survey ). 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook, and 36% via Twitter. Integrate ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Adobe Experience Cloud Blog

JULY 6, 2010

shannan0 : More than 50% of marketing teams can’t track sales stats. . ardath421 : Wow – up to 70% – 80% of leads never get the proper follow-up. funnelholic : 52% of b2b marketers say lead generation is their biggest challenge. of leads generated are sales ready – 17.5% ardath421 : Only 12.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Hubspot

MARCH 31, 2014

Re/code , a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. MIT Technology Review holds numbers back, too. "We

Traffic 28

Traffic Stats Blogger Analytics 28

KoMarketing Associates

JANUARY 18, 2018

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. The Monetate study also found that nearly 70 percent of markets with a documented plan claim to have exceeded revenue expectations.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Albacross

JUNE 20, 2018

Consider this: A study by Salesforce shows that the average sales rep spends 21% of their time doing lead research. Lead gen software (when used properly) will always have a positive impact on your bottom line. When following up with these leads, your sales rep can get straight to the point, and push for a sale.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

SnapApp

MAY 22, 2018

DemandGen 2017 Lead Nurturing & Acceleration Study ). . B2B marketing teams often spend upwards of 40 hours a month formatting and processing leads for database upload. 2018 Demand Gen Benchmark Survey ). . 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook, and 36% via Twitter. Brighttalk ).

Demand 80

Demand Stats Top of Funnel Cost per Lead 80