The Point

OCTOBER 20, 2014

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Rather than qualifying a lead based on the number of link clicks, qualify a lead based on what content they are engaging with through those links. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Optinmonster

DECEMBER 14, 2021

And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? These are called “leads” and usually come from your website or other online sources. Why is this important? Sales Tools.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Tools Large companies need multifaceted email marketing software.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Valasys

OCTOBER 5, 2018

For the minority who are not aware of what Eloqua is, Eloqua is a Software as a Service (SaaS) platform for marketing automation that is offered by Oracle and that manages marketing campaigns and sales lead generation for B2B marketers and organizations. What is Eloqua.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. G2 Crowd boasts, “491,300+ validated user reviews to help you make smarter decisions” on software and business services. Evaluate what you have already. Or, learn more through a demo with an expert.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Smashmouth Marketing

NOVEMBER 12, 2009

Dry Runs and Rehersals - Use the actual webinar hosting software so that everyone involved is familiar with operations. Thanks to Richardson for producing a great event and inspiring this contribution to the Smashmouth Lead Gen Tips collection. Dry Run #1 - Week prior. I take it back. This level of preparation was perfect.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

Dry Runs and Rehersals - Use the actual webinar hosting software so that everyone involved is familiar with operations. Thanks to Richardson for producing a great event and inspiring this contribution to the Smashmouth Lead Gen Tips collection. Dry Run #1 - Week prior. I take it back. This level of preparation was perfect.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. You can then make these changes through the Wordstream software. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Turn Events into a Lead-Gen Opportunity A business cannot solely rely on inbound leads to grow and thrive. What is Sales Intelligence?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Disclaimer, guidelines, and rules MarTechBot is software powered by AI. Learn more and read Best of MarTechBot posts here.

Work Management 104

Work Management Generation Marketing Management CMO 104

The Point

MAY 17, 2021

Besides an effective lead nurture program, the other key factor in properly leveraging early-stage content is use of the appropriate KPIs. In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Data analysis with AI Today’s marketers are surrounded by data.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Marketing Insider Group

DECEMBER 21, 2020

Marketers have so many more tools and pieces of technology with advanced capabilities at their disposal – like artificial intelligence and account-based marketing software. Shift from lead gen to customer retention. Overwhelming focus on lead gen instead of retention has been the elephant in the room for quite some time.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Zoominfo

MAY 31, 2018

So, what can B2B marketers do to help ensure their third-party lead gen campaigns are GDPR-compliant? Read on for our top recommendations: 1. Take inventory of third-party lead gen partners and data sources. Documented processes followed for the protection of personal data.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

The Point

DECEMBER 6, 2010

Blog Makeover Nets Sales Leads for Software Company. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. Help Our Client Choose a Logo (Poll). Getting the Most from Salesforce.com: A Conversation with David Taber.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Productivity. Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. There are a number of options available if you’re interested in purchasing content syndication leads. We are the DSP for lead gen.”

Lead Gen 97

Lead Gen Paid Content Cost per Lead Sales Management 97

Oktopost

JULY 15, 2020

With a LinkedIn Lead Gen Form, you can attach a signup form to your ads that auto-populates with the lead’s LinkedIn contact information—all they have to do is enter their email address and click “submit.”. LinkedIn has done a great job at training their AI for lead generation form conversions. Connect to Your CRM.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Metadata

JANUARY 7, 2021

Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

PathFactory

JANUARY 30, 2023

Think about the last time you purchased software for your martech stack. Post-sales nurturing and customer marketing involve many of the same tactics as a lead gen strategy, but instead of planning for a buyer journey , you’re now thinking about a post-sales customer journey. Or at least we’d hope so! Get in touch !

Planning 52

Planning Buyer's Journey Advertising Agencies Lead Gen 52

Smarte

JANUARY 8, 2022

This is regarding how our software can help your business.” The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. Want to learn more about how you can boost your lead gen results with our B2B data platform?

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

NetLine

SEPTEMBER 22, 2020

CRM Software. CRM (Customer Relationship Management) Software helps . CRM software helps to cut down on these struggles and presents everything is an easy-to-use environment with the power to access and answer nearly any question you may have about your database. B2B marketing is all about lead-gen. Trend Rank: #3.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Keith explained that they already captured the lead, and the lead was using a free trial version of the software.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

6sense

JANUARY 10, 2022

Lead-Gen Before the Pandemic. ContinuumCloud offers cloud-based software solutions to a specific subset of healthcare providers. Changes this big are rarely embraced with open arms, especially if they require team members to learn new software or processes. (In I was ready for war,” she confessed.) .

Webinar Metrics 62

Webinar Metrics Marketing & Strategy Lead Gen Conference 62

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. They can – if optimized correctly – deliver more leads and better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

markempa

JUNE 23, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Separate users from prospects. Keith asked.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

BOP Design

SEPTEMBER 28, 2022

Email management software. Customer relationship management software. Project management software. Read more: How to create a lead gen strategy. Social monitoring tools. Content management systems. Website analytics tracking platforms. Social media scheduling tools. The list goes on and on.

Marketing Agencies 2 71

Marketing Agencies 2 Work Management Marketing Management Planning 71