Lake One

FEBRUARY 20, 2020

Are you a sales professional who doesn’t have marketing support, either due to budget, size, or lack of resources? Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing. Related Resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Smashmouth Marketing

JUNE 2, 2022

Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads. based global Sales Development Rep (SDR) and appointment generation resources. Click here to continue reading.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

TaylorMadeIn KEW

OCTOBER 7, 2018

Bad revenue drains our resources and diverts us away from revenue that is profitable. I’m sure we’ve all worked with customers who take up such an inordinate amount of our time – whether that be in servicing or hand-holding – that (if we measured these costs) they end up actually losing us money. Not all revenue is good revenue.

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Unfortunately, an astounding 75% of lead-gen marketers do not have a formal lead-generation process, Doyle says. asks Doyle.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

markempa

DECEMBER 3, 2012

My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Marketing AI 127

Marketing AI Work Management Marketing Management Examples 127

Directive Agency

MAY 24, 2017

Lead generation campaigns typically require direct collaboration with your sales team—due to the resulting longer sales cycles, sales interactions, or negotiations necessary to convert leads to a close. Your marketing and sales teams should be working together to nurture leads to encourage closing sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

SendX

MAY 6, 2021

As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. An effective lead gen strategy is the bedrock of any successful enterprise. Stand out from your competitors by adopting a set of lead-gen strategies that are engaging, effective and data-driven.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Marketing Insider Group

DECEMBER 21, 2020

What worked and what went wrong? Shift from lead gen to customer retention. Overwhelming focus on lead gen instead of retention has been the elephant in the room for quite some time. Your website should serve as a resource hub and connectivity tool. Look over your 2020 objectively. Embrace hybrid events.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

The 4-1-1 rule works like this: For every self-serving tweet you make (like a product announcement, or a harder offer), retweet one relevant tweet and then share four pieces of content from others (or have four fun or lighter tweets). It’s important to do some testing with these techniques, to see what works best for your brand.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

BOP Design

SEPTEMBER 22, 2022

As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80

Metadata

MARCH 16, 2021

Whether your goal is to boost website performance, improve lead nurturing or refine your landing page copy, you need to continually experiment with new messaging and design to understand what works for your evolving audience. The most common excuse for not running marketing experiments: We don’t have the time and resources.

Paid Search Agency 52

Paid Search Agency Planning Marketing Analytics Tools Lead Gen 52

PureB2B

MAY 30, 2022

The lead gen process is a lot like dating. At DemandScience, our mission is to help sales and marketing professionals spend less time focusing on lackluster leads and more time engaging with leads that matter—the ones with potential to convert. Here’s how it works: 1. And the most frustrating part? What a rip-off.

Lead Gen 62

Lead Gen Leads Lead Marketing Qualified Leads 62

Optinmonster

AUGUST 17, 2021

And for that, there’s no better tool on the market than OptinMonster : OptinMonster is the most effective and ROI-driven lead generation tool in the world. How does it work? OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Define your content and lead-gen strategy. Step 3: Define your content and lead-gen strategy. Take Apple, for example.

Planning 76

Planning Template Marketing Plans Top of Funnel 76

Top Rank Marketing

NOVEMBER 6, 2023

Audience segmentation is critical for using your marketing resources effectively. This lack of expertise can result in poor market segmentation, leading to wasted valuable resources when your campaigns target less than ideal markets. This should be done for anyone involved in working with market segmentation data.

Segmentation 116

Segmentation B2B Marketing Planning B2B 116

ViewPoint

JULY 19, 2012

Some Progress On Alignment & Lead Definition—But More Work Is Needed. He adds, “I anticipated and expected that we would have made more progress forward, but I think what a lot of people are doing is just going back to the status quo of what’s worked in the past. ” BANT and the Value of Warm Leads.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Rev

MARCH 30, 2019

Is Your Lead Gen Campaign Failing to Boost Your Conversion Rate? Your B2B lead generation campaign can fail before it ever gets off the ground. Your website could be failing to generate quality leads. Lead Gen Mistake #1: Narrow Focus. Lead Gen Mistake #2: Identity Crisis.

Lead Generation 113

Lead Generation Sales Qualified Leads Campaigns Lead Gen 113

markempa

OCTOBER 13, 2014

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. The best marketers approach their work like a portfolio manager would run a mutual fund. As you look over the lead generation channel map, ask yourself a few questions: Which of these channels are we using? Which are our competitors using?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Zoominfo

AUGUST 13, 2018

But buyer personas only work if they’re accurate and include the right kinds of information. Check out the buyer persona infographic below to learn how to create your buyer persona profiles: To wrap up this blog post, we’ll leave you with some more helpful resources. The Beginner’s Guide to Buyer Personas.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

EveryoneSocial

JANUARY 26, 2021

An important part of a social media strategy is posting consistently so be sure that the resources on your team are equipped to maintain sharing levels and interaction. One of the best ways for a B2B brand to establish a more personal connection with customers on social media is to highlight the people that work there.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Rev

JANUARY 5, 2023

How can marketing leverage the data it has available to drive more value and get better leads? That’s the work of a demand gen team. After all, a demand gen program doesn’t grow spontaneously out of that initial lead gen stage of grabbing whatever leads pop up and throwing them over the fence.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

nDash

AUGUST 6, 2020

Those resource-intensive clients will kill the margins on your flat-fee content services. . When your content creation services revolve around results (Page 1 search rankings, lead gen goals, conversions, etc.), The post How to Make Content Creation Services Work for Your Agency appeared first on nDash.com.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Choozle

NOVEMBER 14, 2023

The benefits of a full funnel approach A full-funnel strategy connects the marketing funnel from top to bottom by aligning resources, goals and measurement. You can also bid on product-level keywords, as well as lead gen-focused keywords that are transactional and product-driven. We think so, and we’re going to tell you why.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Top Rank Marketing

JULY 31, 2023

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. For anyone working in an enterprise-level business, that description should sound familiar.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52