Convince & Convert

APRIL 14, 2015

We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded. I’ll summarize the key points below. Experiment with form type – slide 32 2.

Lead Gen 138

Lead Gen Leads Lead Marketing Qualified Leads 138

markempa

DECEMBER 16, 2013

I’m charged with helping MECLABS attain Research Partnerships. This is more complex than standard lead generation – we’re not trying to sell. Instead, we’re trying to identify organizations that can fit our specific research model. So, in that situation, who has time to review case studies and reports? Related Resources.

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Lead Gen Lead Ranking Leads Lead 120

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? A lead generation trigger automatically sends a message or notification after users meet certain conditions.

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Lead Gen Trigger Marketing Leads Lead 52

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Aberdeen

APRIL 16, 2019

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. With the right approach and the right data , your lead gen engine can play an important role in ABM.

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Lead Gen Intent Data Account Based Marketing ABM 53

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Click to enlarge.

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Lead Gen Tactics Sales Qualified Leads Trade Show 120

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. This is important for auditing your lead generation strategy as you identify gaps in your current content and messaging and make note of opportunities to fill a specific need for your personas.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Rarely do they offer to add value.

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Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

SnapApp

OCTOBER 17, 2018

Even still, lead generation efforts are the foundation for generating revenue and growing an organization. However, according to one study , a staggering 80 percent of B2B marketers report their lead generation efforts as only, “slightly or somewhat effective.” Today’s B2B prospects are research-driven and digitally savvy.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Introducing the 2020 Conversion Benchmark Report. This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Inbox Insight

AUGUST 30, 2020

If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Where do they go to research solutions? Download the full report, here. Great content should be at the heart of every demand or lead gen strategy.

Work Management 98

Work Management Marketing Management Research Allocation 98

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Are reports clear, customizeable and easily shared with team members or clients? Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. Define objectives.

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Lead Gen Vendors Lead Scoring Lead Ranking 53

KoMarketing Associates

DECEMBER 28, 2017

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. Despite the challenges associated with content marketing, research has found that it remains one of the tactics B2B marketers remain committed to for lead gen.

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

Contently

JULY 12, 2016

Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business.

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Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 60

Launch Marketing

NOVEMBER 15, 2023

Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation.

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Social Media Social Marketing Tactics B2B Marketing 127

markempa

JUNE 13, 2017

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Lead generation done right requires an ongoing commitment that marketing can best fill. Sales needs marketing involved through the journey.

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Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. If you want to generate a pipeline, you need leads.

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Lead Generation Paid Search Agency Google Ads 265

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

markempa

JANUARY 26, 2009

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue.

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Lead Gen Conversion Leads Lead 120

Smashmouth Marketing

JULY 9, 2019

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. More Lead Generation Tips. It got me thinking.

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Lead Generation Tips Lead Gen Generation 100

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. Focusing on promoting case studies or reports that help promote the brand, utilizing LinkedIn Lead Gen ads. A change is coming for the world of B2B ecommerce. Focus on Mobile Advertising.

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Paid Search Agency eCommerce Effectiveness Companies 212

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Google’s Looker helps turn large datasets into easy-to-digest visual reports and dashboards.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. More information about the report can be found here. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

Lead Ranking 326

Lead Ranking Lead Scoring Planning Leads 326

Contently

DECEMBER 10, 2020

All marketing is digital now , which means content is a staple for product adoption, lead gen, SEO, thought leadership, social media, and more. And they should receive regular reports on the progress of everything going on. Along these lines, it’s important to consider the format in which the content gets delivered.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Top Rank Marketing

JULY 31, 2023

A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue. In our research, enterprise marketing leaders said these events were their most successful tactic.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

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Email Marketing B2B Marketing Content Marketing B2B 120

NetLine

MAY 20, 2020

If that kind of research existed, you’d want to know about it, right? Introducing the 2020 State of B2B Content Consumption and Demand Report for Marketers. Said another, more condensed way, this report analyzed 16 petabytes worth of data. What Your Business Can Learn From The 2020 Content Consumption Report.

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Lead Gen Content Buyer's Journey Work Management 94

Oktopost

NOVEMBER 9, 2023

Depending on what you want to accomplish with your paid media efforts and the channels you’re using, a few examples include: Increase website traffic by 20% over the next quarter; Boost conversions from paid social by 15% among custom audiences through lead gen placements.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

KoMarketing Associates

APRIL 7, 2021

Along the way we’ll explain the research that prompted these recommendations. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas. Uses data and research to support claims (52%). Is research-based (40%). Is personalized/tailored to their needs (32%)”.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

FunnelEnvy

NOVEMBER 27, 2023

Why B2B Landing Page Performance is More Important Than Ever Recent research shows that most post-pandemic B2B buyers prefer a self-service customer journey over “booking a call” to speak to a salesperson or company representative. Moving Ahead Optimizing even five to ten landing pages can be a lot to manage in-house.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. What are the best marketing research practices before AdWords Campaign creation?

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Adwords Lead Gen FAQ Webinar Metrics 52

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Very true, Joseph.

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Lead Generation Tactics Effectiveness Generation 120

Zoominfo

JANUARY 11, 2021

Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. When the bug is fixed, an automated email alerts the customer about the resolution and thanks the buyer for reporting the problem.”

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Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

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Tips Work Management Gartner Top of Funnel 130