The New Rules of Lead Generation: Book Review
The Effective Marketer
APRIL 30, 2013
I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic.
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