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The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic.