podcast 
Directive Agency
MAY 24, 2017
Lead generation campaigns typically require direct collaboration with your sales team—due to the resulting longer sales cycles, sales interactions, or negotiations necessary to convert leads to a close. Your marketing and sales teams should be working together to nurture leads to encourage closing sales.
sagefrog
NOVEMBER 14, 2023
From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024.
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Marketing Insider Group
JULY 28, 2020
So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Lori Harmon (VP of Global Cloud Sales at NetApp) Says That Sales Teams Are Not Shifting to Stay Relevant.
PathFactory
MARCH 4, 2021
It does not support sales in driving conversations and sales cycles with accounts that are stuck in status quo or in the funnel. If we want to drive greater revenue growth with ABM, then we need to go beyond thought leadership and lead gen content. As a result, buyers are feeling around in the dark. In conclusion.
Smashmouth Marketing
SEPTEMBER 30, 2009
If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.
KoMarketing Associates
FEBRUARY 18, 2016
You also need to consider the stage of the sales cycle visitors are in when they come to your blog. But the keyword targets are just one piece of the puzzle – to align our content efforts with actual sales and drive more leads, we’re cross-linking to the highest converting pages of our client’s product catalogue.
Smashmouth Marketing
SEPTEMBER 29, 2009
If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.
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