NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Can your lead flow be capped at spend or number of leads? Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Sales Engine

JANUARY 25, 2016

So how do you go beyond lead generation to domination? That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Let’s say for example that you sell enterprise software to businesses and because of the large investment, most companies stay with their current vendor least five years before making major changes.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

PureB2B

JUNE 15, 2022

According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. However, like the legendary Top Gun duo, marketers are also feeling the need for speed when trying to generate enough leads from their content campaigns. Are Your Landing Pages Ready?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

SnapApp

NOVEMBER 2, 2017

On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . MarketingSherpa found companies using buyer personas increased revenue by 171%. . So, how do you build targeted personas for your lead generation campaigns? .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Tim went on to address the topic of Fantasy Influences.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Martech

AUGUST 18, 2021

It’s part of a new trend that finds a number of vendors ramping up their video offerings, in some cases approaching the production value and authority of what viewers would expect from a committed TV publisher. Just having a YouTube channel doesn’t seem to cut it anymore. Who’s going after Netflix? Ungated for now.

DemandBase 112

DemandBase B2B Cable Account Based Marketing 112

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. As an example, at Directive Consulting, we sell into three different personas. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85