Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. For many marketers, webinars may not be worth the trouble. That’s why webinars become interesting as a lead generation tactic.

When NOT to Use Lead-Gen CTAs in Your Marketing

Hubspot

If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. Because we weren't looking to use that video directly to get new leads.

How to Put the Customer First in Lead Generation

B2B Lead Generation

Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity.

B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment

B2B Lead Generation

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. Related Resources: Lead Gen Summit 2013 (September 30 – October 3, 2013 in San Francisco).

How to Set the Right Lead Gen Goals for Your Marketing Team

Hubspot

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. Step 2: Set lead generation goals based on larger business goals.

What is Demand Generation Marketing?

Act-On

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. But as the buyer’s journey has changed, as B2B decision makers are now a team of buyers, the one-size-fits-all lead has been dumped because it doesn’t work.

7 Ways AI Changes B2B Marketing

LeadCrunch

AI and Machine Learning for B2B Marketing. You may not think artificial intelligence and B2B marketing are a match made in heaven. With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more. Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. High-volume lead generation.

How Sales and Marketing Alignment Increased Revenue at Pitney Bowes

LeadCrunch

Sales and marketing alignment eludes many companies. She has been a pioneer of marketing operations, most recently with Pitney Bowes where she was Vice President of Global Marketing Operations and Technology. Accepting and Moving Past the Marketing-Sales Culture. The marketing-sales disconnect is often simply a matter of definitions. The word “lead” is a perfect example. To marketing, a lead is someone who shares their contact information.

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How One Tweak to the Funnel Increased Conversions 150% at Avaya

LeadCrunch

A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I don’t have to tell you a proper sales and marketing funnel can make or break a company. Despite marketing’s best intentions, the funnel wasn’t working.

Why You Might Want to Rethink B2B Revenue Attribution

LeadCrunch

Usually, the head of marketing operations advocates measuring revenue. He’s running marketing operations at Medidata Solutions now, but he shared valuable insights from his years as VP of Marketing Operations at SAP. We talked about what it takes to build a results-driven marketing team. David also touched on these topics: The danger of linking marketing to revenue-generating activities. Is your marketing team focused on the right outcomes?

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads.

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Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation

Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013.

Who should own lead generation for a complex sale?

B2B Lead Generation

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads.

Marketing 101: How to get started in lead generation

B2B Lead Generation

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? I’ll focus on some fundamental questions you should answer as you craft your lead gen program.

How to Fix your MQL Problem

Triblio

As a modern marketer, you’ve probably experienced the limitations of traditional lead generation. In leads-based companies, there’s a lot of pressure on demand gen units to deliver more marketing-qualified leads (MQLs). ABM marketers don’t count leads.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. According to David, there are 5 steps to a successful lead generation program: 1.

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in.

A 6 Step Guide to ABM Execution

Triblio

The old lead gen model tracked leads, form fills and only delivered marketing-qualified lead (MQLs). An ABM program instead tracks accounts, interest/engagement from defined target accounts, and delivers marketing qualified accounts (MQAs) to your sales team.

Content Marketing is More than a Branding Exercise

Sales Engine

Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal. How many leads turned into sales?

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. According to David, there are 5 steps to a successful lead generation program: 1.

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Email Analytics: KPIs to Gauge the Success of Your Campaign

emedia

If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? There are a number of ways to measure the success of an email lead gen campaign. The most basic is the raw number of leads. If you ask for 100 leads and you get them, you’ve been successful. Here are a few ideas on how to gauge the ROI of your lead generation.

First-Party Content Consumption Research for the No-Nonsense, Data-Minded Marketer

NetLine

While that sounds like a lot of number-crunching for the B2B marketer, we did all the work making it digestible and useful. Each section is just a slice of the most important insights that emerged from the data and offers useful takeaways marketers can put to use right away.

PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. It is about being a better content marketer.

The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

SnapApp

That’s a new idea for marketers. We tend to get caught up focusing on more: More sales, more traffic, more leads. Here’s why: Doing more and more marketing work is not better. But doing more effective (and thus better) marketing tasks? They are bottom-funnel leads.”.

25 Shocking Stats about Demand Gen in 2018

SnapApp

But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead.

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Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. Blog Demand Generation Marketing

A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

SnapApp

A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . How consumer psychology impacts the lead generation process.

How Content Accelerates Lead Generation

Brandpoint

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts.

Stop Measuring Your B2B Marketing Campaigns with B2C KPIs. Here's How

Integrate

B2B marketers: Stop evaluating B2B marketing campaigns through a B2C key performance indicator (KPI) lens. We all know there are fundamental differences between consumer-focused marketing and an integrated marketing campaign targeted at business decision-makers.

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Lead Generation • Your Ultimate Marketing FAQ Guide

Ladder.io

Welcome to another Ultimate Marketing FAQ. This installment, we’re happily obliterating the world’s collective ignorance around lead generation. If you want to grow your company, you NEED lead generation. What does lead generation mean? Why is lead generation important?

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Map Lead Generation Targets to Financial Goals For Campaign Success

Strategic-IC

How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals. If financial goals are unclear and lead generation targets undefined, the campaign won’t be able to deliver on ROI or timelines.

25 Shocking Stats about Demand Gen in 2018

SnapApp

But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. Demand Gen Statistics. Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 2018 Demand Gen Benchmark Survey ).

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How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

LinkedIn is a powerful place to market to a business audience. And even though it’s tedious in its current state, you can even do account-based marketing on LinkedIn. It’s a must-have marketing channel for B2B marketers.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. And our monthly lead numbers? Here''s the inside story of how our email marketing strategy evolved as our company and database grew.

Why Inbound Marketing Is Failing & What You Can Do About It

Integrate

Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue.

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What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead.