Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Six Easy Lead Gen Tips for Sales

Lake One

Sales and Marketing. Are you a sales professional who doesn’t have marketing support, either due to budget, size, or lack of resources? Maybe you do have a marketing team but want to ensure you’re doing everything you can to help bring in new business. Capture those Leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Battle a harsh market flooded with skeptical buyers. Unfortunately, an astounding 75% of lead-gen marketers do not have a formal lead-generation process, Doyle says.

The Future of B2B Lead Gen Has Arrived

NetLine

B2B Marketers have a problem. . This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential for decades. The Problem with B2B Lead Gen. Marketers, specifically Digital Marketers, are quite familiar with buying media in open marketplaces; PPC, Social, SEM, SEO, and now even television media, can be purchased digitally, in real-time. Introducing the Open B2B Lead Gen Marketplace.

33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Green Lead's B2B

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead.

Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Content Marketing Continues to Grow in Significance.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? Lead generation is an iterative process that requires consistent closed-loop feedback. Centralize the lead qualification process.

Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey Today’s post is by Megan McConnell, Customer Mark […].

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

Marketing as a whole is not a numbers game, but lead generation certainly is. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. With this in mind, let’s look at some ways to personalize your B2B marketing for today’s highly sensitive and digitally savvy clientele.

5 B2B Marketing Lead Gen Tips to Meet Your Goals This Quarter

SmartBug Media

Not only is it a better time than ever to start fresh, but you likely have a new set of goals that you need to work toward—so without further adieu, here are our five favorite B2B lead generation tips marketers can use to help reach their goals.

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what). What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. NetLine is located under the Data column – Audience/Marketing Data & Data Enhancement.

7 Lead Gen Techniques I Learned From My Junk Mail

The Point

But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. What do fishing licenses have to do with B2B demand generation? Not much.

Mail 113

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013.

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. The third step requires marketers to “map the content to the cognitive process of each persona.”. Lead Gen Summit 2014 [Call for speakers].

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Facebook Lead Ad.

Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your Edge?

Measure Up Marketing

Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. Regardless, one thing is certain, every organization that wants to create interest, engagement and consideration needs a demand gen plan and corresponding measurable tactics.

Demand 149

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influencers feel the pulse in the marketplace, and you can learn how you’re perceived and what messaging works in the market by talking to people who live and breathe within each space.

Content Marketing: How a technology company used its employees to generate quality content [Video]

B2B Lead Generation

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Although it is one of the most difficult forms of marketing, second only to trade shows, 62% of marketing budgeters expect an increase for content marketing, according to the same report. Developing a content marketing strategy remains a big undertaking.

GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world.

PPC 100

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Use social media to generate leads and connect with prospects. Content marketing is becoming more essential for success.

Review 225

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation. Demand generation uses targeted marketing programs to drive brand awareness and interest. Thus, a demand gen campaign prioritizes reach.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

There really was no strategy,” Shelby Britton, Senior Product Marketing Manager, Adobe, explained. After realizing this challenge, Shelby and the team at Adobe put forth the idea that by creating more useful and relevant content to prospects, they could use that data to better qualify leads to Sales and discover where those leads were in the buying process based on what webinar content they consumed. MarketingSherpa Lead Gen Summit 2014 – San Francisco, November 3-6.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. The best marketers approach their work like a portfolio manager would run a mutual fund. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. Build your lead generation calendar.

Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Survey 156

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to all marketing campaigns to gauge response. Listen for Lead Gen opportunities.

ROI 173

GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world.

PPC 65

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

Numerous leads are necessary for success. Their uncertainty leads to searching for answers on the internet. Law Firm Marketing Lead Generation Local SEO Search Engine Optimization Tips SEO Services SEO Tips Small Business SEO google place pages law firm marketing plan law firm seo lawyer internet marketing lawyer marketing lead gen lead generation search engine optimization seo seo tips small business marketing small business online marketing

SEO 76

Hubspot Calls: The Best Call Recording Solution for Sales and Service Reps

Alaniz

Since our agency began working with Hubspot 8 years ago, we’ve seen countless new features that have enhanced our marketing operations. Now, as the trailblazer for all things inbound marketing, Hubspot is also a leading software innovator for sales and customer service.

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. Lawyer Video Marketing. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. A hitsearch study found that law firms that publish poor quality marketing videos reflects negatively to 62 percent of users. Blogging is an incredible marketing tool for a number of reasons.

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Your method of generating leads. Inbound Lead Generation.

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. I can tell you right now, when you’re running a marketing campaign for your law firm you will get more phone calls than form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads.

Plan 78

20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

Pointclear

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. Some Progress On Alignment & Lead Definition—But More Work Is Needed. ” BANT and the Value of Warm Leads. My guest today is Brian Carroll.

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

Numerous leads are necessary for success. Their uncertainty leads to searching for answers on the internet. Law Firm Marketing Lead Generation Local SEO Search Engine Optimization Tips SEO Services SEO Tips Small Business SEO google place pages law firm marketing plan law firm seo lawyer internet marketing lawyer marketing lead gen lead generation search engine optimization seo seo tips small business marketing small business online marketing

SEO 65

Law Firm SEO – The Basics

Go Beyond SEO

Although the process takes time and is a long-term solution, the steady flow of quality leads traffic to your website is invaluable. The ultimate goal of SEO is to increase your ranking among search engines, thus generating more traffic, leads and business.

SEO 76

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. Lawyer Video Marketing. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. A hitsearch study found that law firms that publish poor quality marketing videos reflects negatively to 62 percent of users. Blogging is an incredible marketing tool for a number of reasons.

How NOT to Write a Marketing Email

Televerde

Email marketing can be effective and cost-efficient, but like all marketing content, you have to work to ensure your content is useful and compelling. Now that you have an idea of what NOT to do, here are six tips for writing marketing copy that converts: Final takeaway.