Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195

Resources Content Marketing Lead Gen Course 195

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Looking to elevate your organization’s lead generation through content marketing?

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Account Based Marketing 118

BOP Design

SEPTEMBER 22, 2022

As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably?

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. To ensure high-quality lead generation, you need to understand how your audience thinks.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Zoominfo

JULY 24, 2019

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Next, look for areas to streamline the lead generation and nurturing process.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 105

Hubspot

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. The process helps you increase brand awareness, educates audiences, and generates trust. What is lead generation? Image Source.

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Smashmouth Marketing

JUNE 2, 2022

Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads. based global Sales Development Rep (SDR) and appointment generation resources.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

New North

MAY 8, 2023

But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. This targeting is what makes Condair’s offer so clever as a lead generation strategy.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Lead Generation Techniques That Will Flourish in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

markempa

OCTOBER 13, 2014

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. How do you determine which channels are the best for generating leads and finding future customers?

Lead Generation 120

Lead Generation Lead Scoring Generation Lead Ranking 120

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Rev

MARCH 30, 2019

Is Your Lead Gen Campaign Failing to Boost Your Conversion Rate? Your B2B lead generation campaign can fail before it ever gets off the ground. Your website could be failing to generate quality leads. Lead Gen Mistake #1: Narrow Focus. Lead Gen Mistake #2: Identity Crisis.

Lead Generation 113

Lead Generation Sales Qualified Leads Campaigns Lead Gen 113

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. Use your knowledge resources. This is more complex than standard lead generation – we’re not trying to sell. As I continually learn new methods to improve my own lead generation, I understand the process better.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). The most common are Account Based Marketing (ABM), Demand Generation, and B2B Lead Generation.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

SalesIntel

OCTOBER 13, 2021

How can you stand out from the crowd when there are so many businesses fighting for sales leads? To assist you in overcoming the lead gen challenge, we’ve put up this guide to help you plan your approach. We will go over all you need to know about B2B lead generation. Generate Leads from Your Webinars.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Lake One

FEBRUARY 20, 2020

Are you a sales professional who doesn’t have marketing support, either due to budget, size, or lack of resources? Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

markempa

FEBRUARY 3, 2014

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. Lead Generation: How using science increased teleprospecting sales handoffs 304% [More from the blogs].

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Leads 120

TaylorMadeIn KEW

OCTOBER 7, 2018

In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. And not all leads are good leads. Bad revenue drains our resources and diverts us away from revenue that is profitable. Probably not.

Lead Gen 91

Lead Gen B2B Marketing Lead Ranking Lead Scoring 91

Launch Marketing

AUGUST 5, 2020

Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers. Evaluate and Adjust Team Resources.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 62

markempa

MARCH 17, 2014

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ll focus on some fundamental questions you should answer as you craft your lead gen program.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Related resources.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Optinmonster

JANUARY 28, 2021

Are you looking for a lead generation tool for your eCommerce store but can’t decide between OptinMonster and Privy? If you run an online business, you know how important it is to grow your email list with high-quality leads. Why Is OptinMonster the #1 Lead Gen Software? What Is Privy? What Is OptinMonster?

Lead Generation 99

Lead Generation Generation Leads Lead 99

markempa

DECEMBER 15, 2014

Bonus material on influencer development: Many influencers and experts will give you permission to post their articles and resources on your website or newsletter. As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

markempa

OCTOBER 6, 2014

Marketing gives us leads? Lead generation is an iterative process that requires consistent closed-loop feedback. Centralize the lead qualification process. Do not force-feed leads at a time when their focus might be on closing important sales efforts. Share best-practice lead generation information.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

DealSignal

DECEMBER 28, 2021

What Is Lead Generation? Lead generation can be defined as the act of capturing the contact data of folks raising their hand to start a conversation with your company, coupled with a timely follow-up approach toward booking a discovery meeting or product demonstration. Lead Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52