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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. It gets you to the right leads with an ever-growing contact database and tools to automate workflows. Lusha’s platform provides insights for sales reps with lead-capture and mining tools. 1 for good reason.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it. These pages are key to the B2B lead gen process, as they’re one of the central methods of lead capture during the buyer’s journey.

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What is Conversational Marketing?

Zoominfo

With ZoomInfo Chat, you can establish set office hours for your team to be available to respond to requests. Conversational marketing accelerates your lead capturing process. But they are human, after all. Sales reps can’t be available for 24/7. Do I need to get rid of all the forms on my website?

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7 Ways to Improve Your Lead Management Process

Zoominfo

For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Personalize your lead capture process. In order to effectively manage leads, you must collect the right information at the point of conversion.

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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. For a more in-depth explanation of lead scoring, check out our beginner’s guide to lead scoring.