Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. They can't identify the specific individual who visits a site, only the network location from which the visit originated. They aren't so much "lead generation" as they are "lead extraction" services.