Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.

Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

It's a widespread and persistent quandary for marketers, particularly B2B marketers who use white papers as a lead generation incentive for response : on the one hand, if you place a contact form in front of your content, you'll get a very low conversion rate (on average, 95% of visitors will simply leave the site, and one-third of those who remain will enter bogus information). Pricing Monthly fees start at $100 and are based on the number of PDF documents tracked.