Customer Experience Matrix

MARCH 6, 2016

Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis. ThinkingChat promised "artificial intelligence lead capture agents" engage site visitors and capture contact information. I’m pretty sure they’re right.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Clicking on the video reveals an instant lead capture form in the Vidyard platform.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Tomorrow People

APRIL 12, 2013

Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40