Aww, shucks! NetLine recognized as Leader by G2 Crowd for ‘Lead Capture’ Technology


When G2 Crowd told us that we’ve been recognized as a Leader in the Lead Capture Software category, we were like, “Aww, shucks!” If you’re not familiar with G2 Crowd , it is the world’s leading business solutions review website.

Are These 5 Mistakes Preventing Your B2B Marketing Success?

Marketing Insider Group

Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). Putting off Buyer Personas. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. Not Actually Using Buyer Personas. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

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7 Ways to Improve Your Lead Management Process


The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Marketing Automation for Manufacturing: How to make it Your Firm’s Unfair Advantage

Lake One

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. Marketing Automation for Lead Generation. Leads can take all sorts of forms for manufacturers.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

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How to Improve Your Sales Conversion Rate: 10 Established Tactics


Marketers—does it feel like your leads go into a black box after sending them to sales? One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team.

3 Creative Ways to Boost Lead Generation with Video


You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.

A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE•DO

Capture leads, measure user activity, learn & iterate. Buyer Personas. It’s vital to your brand marketing that you have a dialed-in buyer persona. Your business might have multiple buyer personas.

5 Simple Steps for Building Your Owned Audience


When you capture those contacts, your owned audience grows. And many knowingly choose that; they simply don’t do any segmentation or audience persona development and opt for blasting one-size-fits-all content to a big list. Step 2: Choose Your Capture & Storage Tools.

How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads. Each campaign is designed to provide an asset through lead capture forms on their web site. Well, their cost per lead (CPL) was averaging around $60.

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Surviving the Content Explosion in B2B Marketing

Inbox Insight

It’s been discussed at great length elsewhere that B2B decision makers are spending more time researching before they contact a sales team from any given vendor. Hope they become a lead on your landing page. This can dilute the quality of leads matching your ideal criteria.

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How to Create Marketing Offers That Don't Fall Flat


In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. Put offers behind lead-capture forms.

Engagement is the New Lead: How to Measure Account-Based Marketing


Watch the video below or read on to learn: Why account engagement is the new lead. With traditional, lead-based marketing methods, B2B marketers measure success based on the number of leads generated. Engagement is the New Lead”. Remember: engagement is the new lead. “No

Engagement is the New Form Fill: How to Measure Account-Based Marketing


Watch the video below or read on to learn: Why accounts are the new lead and engagement is the new form fill. With traditional, lead-based marketing methods, B2B marketers measure success based on the number of leads generated.

101 Sure-Fire Ways to Make People Hate Your Marketing


and probably some leads. 10) Use your social media presence strictly for lead generation. Throw all that research into the needs, interest, and problems of your buyer personas out the window. 80) Have sales follow up with leads prematurely.