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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

Move readers along to another piece of content related to the one they've just read with an effective call-to-action that links to a landing page with a lead-capture form in every blog post you write. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. But again -- be sure that this popup is non-intrusive , especially on mobile. Recycle old blog posts.