The Importance of Event Follow-Up: Part 1

Lead Liaison

You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! of respondents say their firm takes four days or longer to follow up with event leads. Just 2% of respondents say their firm follows up with event leads on the same day.” Event lead capture methods, like our app GoCapture!™ , are an important part of any marketing automation platform.

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. . Technology to Support Lead Nurturing Strategy. Lead Management Strategy – Instant Tasks. Add the Prospect to the Event Leads list.