Lead Capture and Market2Lead - B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Enterprise Management

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What Your Sales & Marketing Teams SHOULD Be Talking About

Hubspot

DECEMBER 18, 2012

On that note, any useful information you have about your leads should be passed over to your sales team -- not just what piece of content they downloaded or read. The easiest way to gather this information is through your lead-capture forms. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle.

Top of Funnel

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

What Your Sales & Marketing Teams SHOULD Be Talking About

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