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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I’m sure I forgot a few.