Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
Customer Experience Matrix
JUNE 27, 2014
This model can score new leads and classify existing opportunities in the sales pipeline. Not surprisingly, the company’s Salesforce connector is very efficient, automatically pulling down leads, contacts, accounts, and opportunities through the Salesforce API and feeding them into the modeling system. Once the model is built, Fliptop scores the client’s entire database and assigns contacts, accounts, and opportunities into classes based on expected results.