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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Lead to Conversion Ratio. Opportunities by Lead Source.

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107
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